ActionWatch, the “action sports industry’s premier source for market intelligence,” has formed a joint venture with Australasian Surf Business Magazine to provide market intelligence from the independent surf retail channel to the Australian surf market.
“The experience we have gained developing the ActionWatch program in the U.S. makes us much more efficient with launches in other countries,” said ActionWatch co-founder Cary Allington. “We’ve wanted to better utilize the infrastructure we have developed by expanding into other countries for a long time, but we needed a perfect partner. It is clear to us that ASB is the perfect partner for us in Australia.”
For the official details follow the jump.ActionWatch (USA) and ASB Magazine Announce Joint Venture Partnership in Australia
Torquay (Australia) April 12, 2012: Australasian Surf Business (ASB) Magazine and ActionWatch, the premier provider of market intelligence to the U.S. boardsports industry, announced the formation of a joint venture company in Australia. The partnership marks the next step in market intelligence for Australian surf retailers and manufacturers.
The new joint venture company, ActionWatch Oz Pty Ltd, will provide the Australian surf industry with a dramatically enhanced level of market intelligence that will help both retailers and suppliers have increased clarity of consumer shopping trends in the independent surf retail channel. This market insight will enable better decision making and improved profitability, especially through suppliers’ improved understanding of what independent retailers need to better serve their customers.
It is very difficult for suppliers to have actionable information on the independent retail channel because their data is so disparate and difficult to aggregate into a useable format. The technology and processes developed by ActionWatch allows them to efficiently translate and aggregate this data, keeping individual retailers’ data completely confidential while supplying much needed information to the industry about relevant trends at the product category, brand and style levels.
“The experience we have gained developing the ActionWatch program in the U.S. makes us much more efficient with launches in other countries. We’ve wanted to better utilize the infrastructure we have developed by expanding into other countries for a long time, but we needed a perfect partner. It is clear to us that ASB is the perfect partner for us in Australia,” said ActionWatch co-founder Cary Allington.
“The face of ActionWatch in Australia needs to be able to connect well with both retailers and suppliers. Keith and ASB clearly fit this role. Also, ASB is already doing regular research and is ready to take that to the next level: our partnership enables this,” continued Cary.
Keith Curtain, Publisher of Australasian Surf Business magazine, stated, “ActionWatch is a trusted and reliable source of market intelligence that has been operating in the US boardsports channel since 2004. Australian surf retailers can participate confidently in ActionWatch Oz, and in doing so empower themselves and their whole retail channel by providing relevant information in one voice.”
“It’s very clear in the light of the rapid transformation of the Australian surf industry that a higher level of actionable, quantifiable market intelligence is well overdue,” continued Keith.
About ActionWatch
ActionWatch, a service of AA Data Company LLC, is the U.S. action sports industry’s premier source for market intelligence. The ActionWatch Retail Panel includes over 250 surf/skate independent specialty shops across the U.S. and is known for providing the most reliable, robust and timely market information available in the U.S. action sports industry. For more information see www.ActionWatch.com.
About Australasian Surf Business Magazine
Australasian Surf Business Magazine objectively reports on all aspects of the Australasian surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire surf industry. ASB’s focus is on the information needs of surf retailers, by reporting on new products, emerging trends, acquisitions, supplier relationships and services – all geared to helping retailers identify the products and means to increase turnover, margins and profits. ASB is delivered six times a year to every surf shop owner, store manager or purchasing manager in Australia, New Zealand and Indonesia. For more information www.asbmag.com
