by The Editors on January 5, 2008
First they start a site that hopes to get kids to pay them money for the possibility of “getting sponsored” and now they say they’re launching an action sports version of Myspace and facebook. It appears that Sponsorhouse.com Scott Tilton and RJ Kraus have found a new way to talk action sports companies out of their money. It’s called Loop’d. They’ve even rallied Oakley’s Pat Mac (which isn’t all that difficult to do).
Patrick McIlvain, global sports marketing director for Oakley, said the promotion it’s running on the Loop’d Network is one way for the company to tap into the grass roots of the action-sports market.
Hey, with a name like Loop’d you know the kids are going to be down.
[Link: San Diego Union-Tribune]
by The Editors on December 23, 2007
by The Editors on December 10, 2007
We have confirmed reports that Pete Taras has left the job of photo editor at Transworld Surf magazine and taken a remarkably similar job at Surfing magazine.
We don’t even know what this means aside from the fact that being the photo editor of a surf magazine can be one of the worst jobs in surfing. Good thing Pete is a pro.
by The Editors on November 20, 2007
We know Anne-Flore Marxer from her dirty, pants-down Burton poster, but apparently not everyone has heard of this saucy Swiss shredder. With photos like this from the December issue of Men’s Health magazine we’re pretty sure more and more horny men are going to recognize her in the future and you know, fantasize about what it would be like to lick melted snow out of her ass crack, knead her firm, perky breasts, and yes, breed with her. Because sadly, like it or not that’s exactly why sex sells.
by The Editors on November 13, 2007
According to a press release [2 one 5] cr8tve ntwrk won a “silver Davey Award” for the 2008 R.E.D. catalog they designed for Burton Snowboards. As much as we’d like to give them a spanking for having such a tritely annoying name, they are obviously talented. Follow the jump for all the details.
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by The Editors on November 6, 2007
He’d been reportedly cruising for a new gig for quite some time, but Ross Garrett (the former publisher of Surfing Magazine) has landed at Surfline.com partner Jeff Berg’s Airborne Media, LLC. (the owners of Foam Magazine and Girls Learn To Ride) where he will apparently be group publisher and president of media, according to a press release posted on the Surf Expo site.
“The opportunity for Airborne is enormous,” says Garrett. “I’m excited to lead the existing properties to greater focus, influence and prosperity while expanding the portfolio with complementary products.”
What could be complimentary to Foam? If anyone can figure that out, Ross can.
[Link: Surf Expo]
by The Editors on November 5, 2007
Gone is the faux-backlash of Secret Machine and in it’s place the smooth sounds of DJ Sasha and the solid surfing stylings of Taj Burrow, CJ Hobgood, Yadin Nicol, Nathan Webster and Damien Hobgood. Nice work Globe this sounds like a film we’d actually enjoy watching. . . hook us up when it comes out.
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by The Editors on October 31, 2007
It’s the kind of online solution that someone who’s never been online would come up with, and we’re guessing a lot of marketing directors are going to think it’s cool: today Onboard released a North American edition of their publication, but rather than printing and shipping it (which costs way too much these days), they’re using an modified .PDF viewer called Ceros to put it online in digital magazine form. That’s right, full spread, full bleeds, and you have to click in the lower corner of the pages to “turn the page.” Get it? And the pages have video. It’s like a digital magazine circa 1996.
Ignoring the fact that this is a ten-year-old techonology, it is a completely annoying interface. That said, the content is actually okay: great photos, solid video, and a few clever bits of writing (thanks the editorial skills and deep snowboard knowledge of Dave Sypniewski). Best of all, it’s free. If they’d simply put it on a proper website we’d say that it was a great addition to world snowboarding media. But they didn’t, so we can’t.
[Link: Onboard Digital Snowboarding Magazine]
by The Editors on October 24, 2007
When Will Farrell launched the site funnyordie.com with his writing partner Adam McKay they launched it on the popularity of one viral video: The Landlord. A skit in which Adam’s two-year-old daughter Pearl played Will’s landlord come to collect late rent. It was inspired comedy and the site got massive amounts of traffic. Obviously the brand name celebrity and the quality content added up to success in the short term.
Now Farrell and McKay have taken the same idea to action sports and launched Shredordie.com with the help of celebrity action sportsman Tony Hawk and some scraps of video left over from his production company 900 Films. What the site ends up looking like is, well, left over footage from 900 Films. We’re sure it will get better over time, but really, Tony, is this what you want to pin your Internet hopes on?
[Link: Shred Or Die]
by The Editors on August 24, 2007
Follow the link for all the details on this Fuel TV sponsored art, film, and cool guy gathering at the Barnsdall Art Park in Hollywood.
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