Onboard Digital Magazine

by The Editors on October 31, 2007

CoverIt’s the kind of online solution that someone who’s never been online would come up with, and we’re guessing a lot of marketing directors are going to think it’s cool: today Onboard released a North American edition of their publication, but rather than printing and shipping it (which costs way too much these days), they’re using an modified .PDF viewer called Ceros to put it online in digital magazine form. That’s right, full spread, full bleeds, and you have to click in the lower corner of the pages to “turn the page.” Get it? And the pages have video. It’s like a digital magazine circa 1996.

Ignoring the fact that this is a ten-year-old techonology, it is a completely annoying interface. That said, the content is actually okay: great photos, solid video, and a few clever bits of writing (thanks the editorial skills and deep snowboard knowledge of Dave Sypniewski). Best of all, it’s free. If they’d simply put it on a proper website we’d say that it was a great addition to world snowboarding media. But they didn’t, so we can’t.

[Link: Onboard Digital Snowboarding Magazine]

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