First they start a site that hopes to get kids to pay them money for the possibility of “getting sponsored” and now they say they’re launching an action sports version of Myspace and facebook. It appears that Sponsorhouse.com Scott Tilton and RJ Kraus have found a new way to talk action sports companies out of their money. It’s called Loop’d. They’ve even rallied Oakley’s Pat Mac (which isn’t all that difficult to do).
Patrick McIlvain, global sports marketing director for Oakley, said the promotion it’s running on the Loop’d Network is one way for the company to tap into the grass roots of the action-sports market.
Hey, with a name like Loop’d you know the kids are going to be down.
[Link: San Diego Union-Tribune]
