From the “wonder what The Arena Group is going to do with all their zombie magazine brands” files comes news that Arena has partnered with AcTVe to launch five FAST (stands for free, ad-supported television) “channels” with their action sporting brands, according to story on Deadline.com.
Powder Mag, Surfer Magazine, Transworld Skateboarding, Bike Mag and Snowboarder will provide the backbones for the new channels, which will debut globally this fall. The channels will be available on free, ad-supported streaming platforms like SportsTribal, FreeMovies+ and FreeCast, as well as via Roku, Vizio and Samsung. More distribution platforms will be added in 2024, the companies said.
We have absolutely no idea what these “platforms” are, who watches them, or what this means for the brands. Nor, do we believe they will spend any real money on content. So what is going to be on the channels (aside from paid advertising against no viewers)? If you understand any of this, please let us know in the comments.
[Link: Deadline.com]
