by The Editors on June 4, 2008
In a strangely sad press release ASR Show Director Andy Tompkins reminds the world that DC Shoes is still attending the fall ASR show (the one Sole Tech, Podium, and C1RCA are skipping).
DC, an industry leader in skateboarding footwear and apparel, plans to attend ASR September with over 5,600sqft of meeting room space. The footwear and apparel manufacturer reports doing a significant amount of business with many of the brand’s 2,000 specialty retail accounts at ASR.
Then DC Senior VP of Sales Mark Miller (the guy who appears to like selling DC in CostCo) jumps in to say how important the “specialty store account base” is. But that’s not enough. Global President Nick Adcock chimes in with: “We are committed to trade shows because they are still a destination for our retailers.”
Yeah, it sounds like trade shows are amazing. So amazing, that they have to send out press releases announcing that one shoe company is attending.
[Link: Transworld Business]
by The Editors on June 4, 2008
Too bad those Euros cost so much or we’d be there in a heart beat.
by The Editors on June 2, 2008
Sole Technology, Podium Distribution, and C1RCA have all decided that the fall ASR Show is irrelevant to their businesses and have announced that they will not be showing, according to a story on Transworld Business.
Sole Technology Senior VP of Marketing Don Brown says this is a move his company has been contemplating for quite some time. “We really just wanted to be more proactive in reaching out to our retailers and really engaging them in a way that we can’t at ASR,” Brown says. . . . In lieu of the September show, Sole Tech will be focusing its energy—and its half-a-million-dollar budget—on smaller regional shows, as well as having retailers visit the Sole Tech campus in Lake Forest, California.
In a digital world, buying a bunch of space for your employees to sit around in for three days just doesn’t seem as sexy as it used to.
[Link: Transworld Business]
by The Editors on June 2, 2008
Apparently they named it twinzer because it is exactly like every other action sports community.
Twinzer was created by two action sports enthusiasts. . . While the “X-games” sports participants will make up our largest segment of users we extend our community to Kiteboarders, Wakekiters, Wakeskaters, Snowmobilers and others who are not yet mainstream action sports. We see these as sports that will eventually capture the imagination of many and therefore have created a home for them.
Wakekiting, too? Cowagunga!
[Link: Twinzer via Mashable]
by The Editors on May 30, 2008
First it’s the K2 binding recall and now this.
[Link: Adio Footwear]
by The Editors on May 30, 2008
It’s like someone spilled the Scrabble tiles, but what is means is that MTV is going jump in and try to feast on the carrion of the NBC AST Dew Tour. Action sports TV never looks so, well packaged.
As part of the MTV Networks/NBC Universal alliance around the AST, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi- platform content and distribution, consumer products licensing and merchandising to the joint venture. NBC Sports will continue to produce extensive competition coverage of the AST tours and provide live network broadcasts and on-air promotion around AST competitions.
Ramp that celebrity shit up. We need some viewers. Though no one has said it better than Kilwag at Skate and Annoy. Follow the jump for the whole press release.
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by The Editors on May 28, 2008
ASA Entertainment has come a long way since since the inline days, and this summer they are producing the Supergirls event in Huntington Beach:
S3 Supergirl Jam is a second-year, all-female action sports competition that is bringing in more than 100 of the world’s top pro surfers, skateboarders, inline skaters and snowboarders to Huntington Beach, Calif., on July 25-27. More than 100,000 spectators are expected for the free event, produced by ASA Entertainment.
Lyn-Z, Gretchen, and Kassia are going to be there. That’s probably all the reason you need.
[Link: USA Today]
by The Editors on May 22, 2008
Only in Greenville, Tennessee. Seriously. Sherry and Michael Melton have opened a bow-hunting and skateboard shop in their hometown called Flipside.
According to Melton, the shop will sell brand-name skateboards such as Baker, Flip, Alien Workshop, and Plan B, and parts such as decks, trucks, wheels and bearings. . . . Flipside will also sell archery equipment . . . Explaining the store’s name, Mrs. Melton said the dictionary definition of flipside is “an opposite” so she decided that archery was an opposite of skating. The shop will sell various archery items and tree stands used by hunters.
This may be the best shop in the world for people who like wounding deer with arrows and then skating a bowl.
[Link: Greenville Sun]
by The Editors on May 12, 2008
by The Editors on May 8, 2008
The Seshn.com site has been up for awhile, but the press release has just now gone out. And guess who is involved? Former Joyride Snowboards founder Ken Greengard. How is this new action sports portal different from other sites like 5ones.com? Seshn founder Brandon Winnie explains.
Seshn aims to provide people with a unique site that isn’t your typical trendy action sports site attempting to create another YouTube or Myspace for action sports. “The people involved in this lifestyle are leaders and trendsetters, so we feel that we have created a site that meets that label. We have developed a unique concept and strategy that let’s people be the individualists and trendsetters that they are,” Brandon goes on to say. “I started this thing because I saw an opening that wasn’t being filled. I saw so many people trying to copy Myspace, Facebook and YouTube. Those sites will always be around, so why try to compete with them? My idea was let’s create an information network and let’s work with them.”
The WordPress-powered site looks nice (but then don’t they all). It will be interesting to see how the content grows as the site develops in what is becoming a horrendously crowded market place.
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