John Ricciardi an unemployed former gardener from Ocean City, New Jersey is hoping to change the world of action sports by creating the Action Sports Association. You know, like Little League for skateboarders. Some may remember him from a message he posted to Malakye.com two years ago. Apparently, Ricciardi is still at it.
Seeking to promote the building of new facilities, Ricciardi teamed up with the Rutgers business school and has embarked on a bid to organize the sport and become the latest entrepreneur to carve out a niche in a $5 billion industry. . . . Ricciardi envisions a federation of school and community X-treme sports programs under the umbrella of the Action Sports Association, a nonprofit organization he has created to generate support for nontraditional athletic activities, such as skateboarding, BMX biking, roller blading and rock climbing.
And we envision another sad man who will spend thousands of hours (and dollars) figuring out that skateboarders do not want to be organized. But of course, Ricciardi is driven. So he won’t listen to anyone. And, maybe he’ll get some free gear out of all of this.
[Link: NJ.com]
