We really haven’t followed Shaun White’s thoughts or career for years. Yes, he’s a great snowboarder, and he’s sold some pretty cool houses, but that’s about our only interest. If you’re interested in more than that, like his thoughts on fashion for instance, or more specifically his new line Whitespace then you might enjoy this interview with Footwear News.
Speaking with FN last month, White said that as he enters the next phase of his life, he has big aspirations for the business. “I’m a competitor, it’s what I do, and it’s every little thing I can do to make better products,” he said. “That’s the sort of attitude I took to my sporting career. It’s this endless pursuit of progression.”
Strange. Didn’t think he was making shoes. Oh well, if you find anything interesting in this interview please let us know in the comments, because this story has been linked, not read.
Helmets made and marketed by Sakar International under the Tony Hawk Multi-purpose Helmets name have been recalled because they reportedly “do not comply with the positional stability and retention system requirements of the U.S. CPSC federal safety standard for bicycle helmets.” This the second time this year for Tony Hawk helmets. And years back Tony Hawk flammable pajamas were recalled from Kohls.
Tony Hawk multi-purpose helmets were sold in various colors and have black straps and a black buckle. The white warning label on the inside of the helmet contains one of the following item numbers on the top right corner: AGE251TH-GCRM, AGE251TH-NCRM, AGE251TH-BKMT, AGE251TH-BLU-T30-12, AGE251TH-RBW, AGE22SLDTH-BLK, or ACTGEAR242TH-GRN.
If you, or someone you know, made the mistake of buying one of these helmets, please immediately stop using it and contact Sakar for instructions. Another example of why getting paid to let people slap your name on junk might not be the best idea in the long term.
Selema Masekela talks fashion with W Magazine and more specifically about his Alekesam brand.
As a young person, I aspired to get into the surf, snowboard, and skateboard industry. Being a pro athlete in this space would have been the ultimate, but I started too late and didn’t have the skill set, so I thought, How do I stay close to this? I was always curious about what a brand would look like in the surfing space that was specifically African.
Apparently, Alekesam will show us all exactly what that looks like. For the rest of the interview, click the link.
Anyone who has been truly injured and fought their way back can feel every single one of Tony Hawk’s feels in this video. Too soon? Maybe. But, congrats anyway. Good to see Tony getting back on the roll.
Patrick O’Dell chases down the story of an East Coast BMX kid who became the most innovative, influential image grabber in skateboarding and, arguably, the world in general. Yep, it’s Spike Jonze. The nicest, kindest, coolest, creative genius we’ve ever had the chance to hang out with.
Yes, apparently the world has come to this. Are we saddened? Sure. Shocked? Not really. Celebrity culture (like pop) will eat itself. Views are views. And in instances like this, we can’t point fingers because we are part of the problem (just like Yung Gravy).
Sky Brown, the 13-year-old board sports wunder kinder has signed a memorabilia deal with sports collectibles company Upper Deck, apparently.
Along with a diverse assortment of autographed skateboards and helmets, Brown’s portfolio includes a plethora of authentic autographed prints. “Empowered” is a 16″x20″ piece that illustrates Brown in a close-up action shot intertwined with her personal mantra, “Be Brave, Have Fun, and Do It Cause You Love It!”. The piece celebrates her passion for skateboarding and the driving force behind her success within the world of action sports.
Who will buy these authentic action sports collectables? We’ve no idea. Sadly, the collection does not include any good, old-fashion trading cards that smell of stale bubble gum. For the official details or the deal, please follow the jump. [click to continue…]
In these days of “influencers” and “getting paid” and “content as commerce” it’s difficult to look at a personality profile in a national magazine (like The New Yorker) as anything more than a puff piece designed to increase revenue for the person being featured.
How can a writer, in this case surfer and Pulitzer Prize winner William Finnegan, feel like anything more than a small cog in Kai Lenny’s PR machine? Does it even matter if the story is good? Or well written? Or insightful? It’s Kai Lenny in The New Yorker, getting more views and more attention so he can get more cash from more sponsors. And maybe that’s how it’s always been, but lately, it seems just a little blown out. Then again, we’re likely part of the problem as we’ve written and posted this before even reading the story, because, why?
Merge4 has released a rad new collection of three crew socks from skateboarding legend Tony Alva.
Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every movement. “Tony Alva gives us old men hope,” joked Santa Cruz Bicycles Founder and MERGE4 Board Member since the sock brand’s inception, Rob Roskopp.
The MERGE4 X Tony Alva collection socks are available to purchase at www.MERGE4.com and through select retailers. For all the details, please follow the jump.
It’s newsies time. Obviously, this list is overloaded with Olympic content since that’s what snowboarding is up to right now. And Shaun White is the biggest news from Chinaland. Shaun, and the terrible judging. But, oddly, few outlets wrote about that. Censorship? Probably not, but you know the journalists who are visiting China and hope to stay and/or return to the country don’t want to upset the PRC media watchers. Click the link for the list. And get going. This is enough to make it look like you’re working for the rest of the afternoon!