Selema Talks Surf Fashion with W

by The Editors on October 21, 2022

Selema Masekela talks fashion with W Magazine and more specifically about his Alekesam brand.

As a young person, I aspired to get into the surf, snowboard, and skateboard industry. Being a pro athlete in this space would have been the ultimate, but I started too late and didn’t have the skill set, so I thought, How do I stay close to this? I was always curious about what a brand would look like in the surfing space that was specifically African.

Apparently, Alekesam will show us all exactly what that looks like. For the rest of the interview, click the link.

[Link: W]

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