It appears that the spin on the revolving door at the Hurley CEO office as once again slowed as Nike names former VF Corp. apparel veteran Michael Egeck to head up the surf brand.
Egeck, 52, brings nearly 30 years of experience to Hurley. His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind. Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.
Sounds like Mr. Egeck (who will report to Roger Wyett) has a pretty good handle on the clothing business. Follow the jump for the entire press release. [click to continue…]
It would appear that Bonnier Corp’s rocketing TransWorld Business print successes have inspired others to dive in on the recession fueled trade advertising bonanza.
ASM will reportedly feature these novel ideas:
Timely coverage will offer insight into what’s on snow, skate and surf retailers’ radar at the moment and into the future. A cross section of contributing writers lending their voice to the magazine come from throughout the industry, including reps, brands, shop owners and managers, along with retail business consultants, marketing and social media professionals, merchandising specialists, reputable writers and others.
While ASM Publisher Jay Driscoll has been in the trade show business since 1999 neither he nor editor Heather Fried appear to have any experience in the action sports business. While that may be a good thing, it is difficult to imagine a scenario in which ActionSports Merchandising will find success (even with Yea.Nice co-founder Josh Sherman selling ads). Nation Business Media, however, appears to be optimistic.
Nothing says skateboarding like a nice, smooth glass of Kenny Likitprakong’sHobo Wine. Will be interesting to see what Dylan Rieder and Thunder Trucks adds to the mix. Let’s just hope it’s not a cab.
Last night (Wednesday, September 21, 2011) the San Mateo County Harbor Commission reportedly awarded the Mavericks event permit to Jeff Clark, Cassandra Clark, and Kenny “Skindog” Collins’ Mavericks Invitational Inc, according to a story in the San Jose Mercury News.
If conditions are right, the contest will occur sometime between Dec. 1 and March 30, which gives the group some time to corral sponsors and deliver on its promise to stage an epic surf event that draws thousands of spectators to the coast — but keeps them away from the beach and dangerous bluffs. . . “It’s been a long time coming to get back in as contest director,” Clark said. “We’re looking forward to putting on an amazing event.”
Hopefully, when the sponsors get involved we won’t see a historical repeat. Seems like once down that over-blown road is enough.
Right on the heels of one of the most amazing surf contests ever comes a little bad news for Quiksilver. Yesterday (September 21, 2011) the stock reached a new 52-week low of $3.44, according to a story on The Street. And what they have to say about the stock is even worse:
TheStreet Ratings rates Quiksilver as a sell. The company’s weaknesses can be seen in multiple areas, such as its disappointing return on equity, weak operating cash flow and generally weak debt management.
Ouch. Click here for the complete The Street overview of Quiksilver’s stock.
McSweeney’s Internet Tendency skateboarding columnist Joel Rice interviewed Wasserman Media Group Senior Vice President Circe Wallace to get a better understanding the wild, independent world of corporate skateboarding, and as usual she makes it all sound perfectly logical — especially the “sexy” part:
The characters are attractive! They have chiseled features and they dress flamboyantly! And, like, they’re sexy and they’re good looking kids! I mean Dylan Rieder… It doesn’t get much sexier than that! It’s like a boy band but better because they are actually doing something manly and it’s really aggressive, super-expressive and athletically intense!
Okay. We get the Dylan thing, but when she starts talking about drinking “Lucky Stripes” with Jake Phelps and Julien Stranger at 14 we kind of lost our way. But you should read the whole thing anyway.
Shaun White has a new flavor of gum according to a story in the New York Times, and sadly, it’s not called “tangy ginger sweat.”
Whitemint, a new flavor of chewing gum by Stride, the Kraft Foods brand, is named for the athlete and features his likeness on the package. White, who appeared briefly in a commercial for a Stride line called 2.0 that was first shown in June, stars in a new commercial for Whitemint scheduled to begin on Monday.
And as only a packaged good marketing person could say: “some consumers may derive “emotional benefits” from chewing gum affiliated with the popular athlete.” Is that even possible?
The ex-wife of former Billabong CEO Matthew Perrin’s will reportedly get to keep their mega-million dollar Gold Coast home after a Queensland Supreme Court found that Mr. Perrin forged his wife’s signature (and his brothers) when he put their home up as security for a $13.5 million loan, according to a story in the Sydney Morning Herald.
The Queensland Supreme Court ruling means the Commonwealth Bank cannot enforce its mortgage over the couple’s Gold Coast mansion or enforce personal guarantees against Mr Perrin’s wife, Nicole Bricknell.
Quiksilver Australia has reportedly cut 20 merchandising and design positions from it’s Torquay headquarters thanks to a retail industry that is at its “worst in 20 years” according to a story in the Geelong Advertiser.
President of Quiksilver Asia Pacific Greg Healy yesterday told the Geelong Advertiser the job cuts were regrettable but needed in times when retail sales were down and there were overlaps between some positions. . . “I would say it’s been a pretty tough day for us because we pride ourselves on being a close-knit community but some decisions have to be made for the long-term,” Mr Healy said.
Some of those cut were reportedly offered transfer position in the US. That was nice.
Volcom’s Senior Vice President of Strategic Development and General Counsel Hoby Darling continues the post PPR acquisition VeeCo executive team departures by announcing that he is leaving the company and taking a job with Nike where he will be “head of strategy and planning for its affiliate brands,” according to a story on FINS.com.
Darling’s thoughts on leaving make sense:
For me, I had taken the company public, helped grow it from a $116 million company to almost $400 million, then sold it to a great company in PPR. It felt like, hey, been there, done that, I had done what my role was designed to do in strategic development and decided it was time for the next challenge.
News like this always makes us wonder who will be next. Who could it be? For the rest of the Darling interview click the link.