Whitemint: Shaun White’s New Gum Flavor

by The Editors on September 19, 2011

Shaun White has a new flavor of gum according to a story in the New York Times, and sadly, it’s not called “tangy ginger sweat.”

Whitemint, a new flavor of chewing gum by Stride, the Kraft Foods brand, is named for the athlete and features his likeness on the package. White, who appeared briefly in a commercial for a Stride line called 2.0 that was first shown in June, stars in a new commercial for Whitemint scheduled to begin on Monday.

And as only a packaged good marketing person could say: “some consumers may derive “emotional benefits” from chewing gum affiliated with the popular athlete.” Is that even possible?

[Link: New York Times]

{ 2 comments… read them below or add one }

LD October 3, 2011 at 8:19 pm

Too much aspartame in that stuff.

T October 14, 2011 at 11:53 am

I can chew this with dentures so now i have another choice besides freedent gum. I luv the flavor of the whitemint also

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