Shaun White has a new flavor of gum according to a story in the New York Times, and sadly, it’s not called “tangy ginger sweat.”
Whitemint, a new flavor of chewing gum by Stride, the Kraft Foods brand, is named for the athlete and features his likeness on the package. White, who appeared briefly in a commercial for a Stride line called 2.0 that was first shown in June, stars in a new commercial for Whitemint scheduled to begin on Monday.
And as only a packaged good marketing person could say: “some consumers may derive “emotional benefits” from chewing gum affiliated with the popular athlete.” Is that even possible?
[Link: New York Times]
Too much aspartame in that stuff.
I can chew this with dentures so now i have another choice besides freedent gum. I luv the flavor of the whitemint also
Comments on this entry are closed.