The ever-so-hot boardsports trade publishing market heats up in November 2011 with the launch of ActionSports Merchandising from Broomfield, Colorado based Nation Business Media.
It would appear that Bonnier Corp’s rocketing TransWorld Business print successes have inspired others to dive in on the recession fueled trade advertising bonanza.
ASM will reportedly feature these novel ideas:
Timely coverage will offer insight into what’s on snow, skate and surf retailers’ radar at the moment and into the future. A cross section of contributing writers lending their voice to the magazine come from throughout the industry, including reps, brands, shop owners and managers, along with retail business consultants, marketing and social media professionals, merchandising specialists, reputable writers and others.
NBM’s main business appears to be in trade magazines and at least one traveling trade show (The NBM Show) that represents several of their categories. They publish print magazines like RV Pro, Awards & Engraving, Sign & Digital Engraving and Printwear.
While ASM Publisher Jay Driscoll has been in the trade show business since 1999 neither he nor editor Heather Fried appear to have any experience in the action sports business. While that may be a good thing, it is difficult to imagine a scenario in which ActionSports Merchandising will find success (even with Yea.Nice co-founder Josh Sherman selling ads). Nation Business Media, however, appears to be optimistic.
[Link: ActionSports Merchandising via Shop-Eat-Surf]
Only time I ever see any nice comments from you is when someone dies. Who gives a fuck if these people want to launch their magazine and make some cash-eesh? Every other goddamn clown has “sold out” to board sports, including YOU. No wonder we continue to face issue after issue, bunch of fucking jaded cynical bitches permeating every crevice of these SPORTS. Yeah, I called them SPORTS. Fucking idiots.
Oly4Lyfe! – no one is forcing you to be here… if you don’t like it, go back to reading bullshit advertorial on the other sites.
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