by The Editors on April 18, 2012
The Agenda Show NYC has a all new location for July 16-17, 2012. It’s at 82 Mercer Street in New York City. Here’s what to expect.
The Agenda Trade Show is a forum for the most inspired in the streewear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic.
If you want to get in to check it all out live you’ll have to register first. No, they’re not just letting people walk in off the street any more. Buyers, distributors, and press are admitted into the show for free, but first you gotta register. Click here to pre-register now.
[Link: Agenda NYC]
by The Editors on April 17, 2012
Rob Dyrdek announced today that it’s official, he has purchased DNA Distribution from Burton Snowboards in its entirely including Alien Workshop, Habitat and Reflex.
Confirming the previous purchase buzz, Dyrdek has been in discussion with Burton and DNA Distribution through out the last year. “It’s hard to put into words what an amazing opportunity this is for me, I am extremely proud to now own the company that first sponsored me 20 years ago,” stated Dyrdek, President of Dyrdek Enterprises. “DNA has truly amazing brands that have incredible growth potential, and I look forward to help guiding these brands over the next 20 years.”
DNA was a Burton purchase we never really understood, and now it’s over. Chris Carter will continue on at DNA in Dayton, Ohio while “Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.”
For the official word, follow the jump. [click to continue…]
by The Editors on April 17, 2012
Billabong has officially closed on the sale of controlling interest in Nixon to Trilantic Capital Partners, according to a story in The Australian.
The company said it needed the cash from the sale to clean up its balance sheet, and halve its debt from $525.6m to about $250m. . . Billabong’s largest shareholder, Perennial Investment Partners, criticised the company for selling one of its best-performing assets, while another private equity group, TPG Capital, made a $765m takeover offer for the company on the condition that it not sell the Nixon stake.
All that and they still have $250 million in debt to go. Hmm, wonder how much Billabong could get for Dakine?
[Link: The Australian]
by The Editors on April 16, 2012
Apparently, NBC Sports action arm Alli Sports has an unlimited tolerance for pushing flame retardant, mouse dissolving, caffeinated, carbonated high fructose corn syrup on the youth of the world as they’ve just announced that they have signing up for four more years of partnership with Pepsi Co. Along with this comes plans for a three venue annual tour: beach, city, mountain.
“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, President & CEO, Alli Sports. “We believe our partnership with Mountain Dew represents one of the most unique, integrated relationships between brand and property in all of sports. This partnership extension and the new approach we created for the Dew Tour together with Mountain Dew, the athletes and the industry, truly underscores that.”
The new tour will feature stops in Ocean City, Maryland; San Francisco, California; and Breckenridge, Colorado. For the official word, follow the jump. [click to continue…]
by The Editors on April 16, 2012
The students of San Clemente’s Clarence Lobo Elementary School had their handball courts turned into Volcom billboards last week as a surprise in what VeeCo calls a “community service project,” after the school’s student body president called them for help, according to a story in the Orange County Register.
“We saw that the handball courts were kind of ugly,” said Randi (above right), daughter of Chris and Stacey Jones of San Clemente. She came up with a plan and consulted with her mom about how to get it done. . . The handball walls had been “plain gray” and kind of dirty back in November, when Randi began working on the project. Now there are murals on one side and fresh blue paint on the back, sporting the school’s name.
Get ’em when they’re young and you’ll have them for life.
[Link: OC Register]
by The Editors on April 16, 2012
ActionWatch, the “action sports industry’s premier source for market intelligence,” has formed a joint venture with Australasian Surf Business Magazine to provide market intelligence from the independent surf retail channel to the Australian surf market.
“The experience we have gained developing the ActionWatch program in the U.S. makes us much more efficient with launches in other countries,” said ActionWatch co-founder Cary Allington. “We’ve wanted to better utilize the infrastructure we have developed by expanding into other countries for a long time, but we needed a perfect partner. It is clear to us that ASB is the perfect partner for us in Australia.”
For the official details follow the jump. [click to continue…]
by The Editors on April 13, 2012
The Q1 2012 numbers from the Association of Magazine Media (formerly the Magazine Publishers of America) seem to suggest that there is no bottom to the magazine advertising slide.
While we’re getting tired of saying this we’ll say it one more time: As Transworld Media is the only action sports company whose print advertising is tracked by the MPA we’ll run their numbers and use them as the harbinger for the rest of the action sports print business.
2011 2012 % CHG
Transworld Skateboarding 209.12 193.51 -7.5
Transworld Surf 181.76 167.55 -7.8
Transworld Wakeboarding 43.00 46.68 -7.9
Transworld Motocross 242.99 214.89 -11.6
Transworld Snowboarding 308.41 266.33 -13.6
Transworld Ride BMX 84.50 66.91 -20.8
Overall magazine advertising was down 8.2 percent for the quarter so Skateboarding, Surf, and Wakeboarding were ahead of the market. The other titles were decidedly not.
Advertising in Transworld’s parent company Bonnier Corp magazines (that are tracked by the MPA) were down 9.5 percent (excluding Transworld titles) while Transworld titles were down 11.5 percent over all in Q1 vs. 2011.
Brands that are still buying ads in print must be making publishers so happy, but from the looks of this they are becoming less enthusiastic. No worries though. There’s always the Internet where advertising was up 22 percent in 2011.
To look back on past Boardistan coverage of action print advertising numbers click here.
[Link: Association of Magazine Media]
by The Editors on April 12, 2012
Last week more than 300 workers fainted at a Sabrina Manufacturing plant in Kampong Speu while making Nike shoes. Now a group of Nike executives are reportedly traveling to Cambodia to find out why, according to a story on UPI.com.
“Workers faint every week at Sabrina,” Free Trade Union Leader Chea Mony said, adding that the incident was only picked up by the media when fainting occurred en masse. . . Nike has yet to comment on the issue.
They’re probably fainting from the sheer joy that comes from making shoes for the number one footwear brand in the world. Seriously, wouldn’t you?
[Link: UPI]
by The Editors on April 12, 2012
by The Editors on April 11, 2012
Sometimes things just get uglier and uglier. The Street Ratings downgraded Quiksilver’s stock today (April 11, 2012) from a hold to a sell, accordion got a post on The Street.
The company’s weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, generally weak debt management and generally disappointing historical performance in the stock itself.
But the downgrade didn’t seem to bother the stock all that much. It was up a penny midday. Click the link for more of the details.
[Link: The Street]
The Agenda Show NYC has a all new location for July 16-17, 2012. It’s at 82 Mercer Street in New York City. Here’s what to expect.
