DC Shoes is sponsoring Rob Dyrdek’s Street League Skateboarding series again. And why shouldn’t they, really. They’re in so deep with Dyrdek there would be no reason to stop now.
“There’s nothing better than Street League Skateboarding and we are really excited to sponsor the series again this year,” said DC President, Anton Nistl. “For DC it’s been a strategic and significant partnership over the years, and Street League really aligns with DC’s ‘vision’ of being the most sought after skate-driven action sports brand in the world.”
See, that’s how deep they are. Follow the jump for the official word (including tour dates).DC RETURNS AS SPONSOR OF STREET LEAGUE 2012
March 19, 2012 – Huntington Beach, CA – DC announced today they will continue their sponsorship of Street League’s DC Pro Tour Fueled By Monster Energy for 2012. This is the third consecutive year that DC has been on board as the co-title sponsor of the groundbreaking skateboard contest series.
“There’s nothing better than Street League Skateboarding and we are really excited to sponsor the series again this year. For DC it’s been a strategic and significant partnership over the years, and Street League really aligns with DC’s ‘vision’ of being the most sought after skate-driven action sports brand in the world. It has the best skate format, best environment, best viewing and it’s where the best in the world compete, including some of our DC skaters. We’re very proud to be a part of the Street League Pro Tour and looking forward to the 2012 series,” said DC President, Anton Nistl.
This year’s Street League DC Pro Tour Fueled By Monster Energy has four DC riders that will be competing this year. Chris Cole, Nyjah Huston, Mike Mo Capaldi, and Mikey Taylor will join twenty other top tier skaters each trying to bring home the largest prize purse in all of skateboarding with $1.6 million up for grabs. Street League is also the creation of DC’s very own Rob Dyrdek.
The 2012 SLS DC Pro Tour dates and stops are as follows:
Stop One: May 18 – 19th – Sprint Center, Kansas City, MO
Live on ESPN2, May 19 – 9:00PM ET
Stop Two: June 15 – 16th – Citizens Business Bank Arena, Ontario, CA
Live on ESPN2, June 16 – 9:30PM ET
Stop Three: July 14 – 15th – Jobing.com Arena, Glendale, AZ
Live on ESPN2, July 15 – 7:00PM ET
Championship: August 26th – Prudential Center, Newark, NJ
Live on ESPN2, August 26th – 5:00PM ET
Tickets go on sale April 2nd at www.streetleague.com – the home for all info on the tour including ticket info, broadcast schedule, and athlete info for the 2012 Street League DC Pro Tour Fueled by Monster Energy.
For up to the minute coverage and inside access, visit Facebook.com/DCSkateboarding and www.dcshoes.com/streetleague. DC will provide the latest news updates, photos and videos from inside the world of Street League Skateboarding. Fans in each location will also have a chance to win tickets, exclusive prize packs, and gain early access to athlete autograph signings. Keep checking the DC Facebook and Twitter pages for daily updates.
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
