Wall Street

Alterra Consumes Mike Wiegele Heli

by The Editors on October 12, 2023

There really is no escape from the ski business gobbling monster known as Alterra Mountain Company. They’ve just added world famous Mike Wiegele Heliski to their growing porfolio two short years after the founder’s death in 2021, according to a story that appeared everywhere, but we’ll link to Ski Area Management.

“Alterra is the ideal partner to celebrate and preserve the legacy that Mike Wiegele left behind,” said Elias Ortner, general manager of MWHS. “This will propel this operation to new heights, allowing us to enhance the guest experience further and deepen our existing community and loyal guest partnerships.”

We’re happy for at least some of the Wiegele family, sad for everyone else. Monopolies are bad. Don’t mind us. We’ll just keep saying that. . . over and over and over.

[Link: Ski Area Management]

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Arena Group Launching Zombie Channels

by The Editors on October 4, 2023

From the “wonder what The Arena Group is going to do with all their zombie magazine brands” files comes news that Arena has partnered with AcTVe to launch five FAST (stands for free, ad-supported television) “channels” with their action sporting brands, according to story on Deadline.com.

Powder Mag, Surfer Magazine, Transworld Skateboarding, Bike Mag and Snowboarder will provide the backbones for the new channels, which will debut globally this fall. The channels will be available on free, ad-supported streaming platforms like SportsTribal, FreeMovies+ and FreeCast, as well as via Roku, Vizio and Samsung. More distribution platforms will be added in 2024, the companies said.

We have absolutely no idea what these “platforms” are, who watches them, or what this means for the brands. Nor, do we believe they will spend any real money on content. So what is going to be on the channels (aside from paid advertising against no viewers)? If you understand any of this, please let us know in the comments.

[Link: Deadline.com]

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Authentic Brands Group Liberates Boardriders

by The Editors on September 27, 2023

Today (September 27, 2023), Jamie Salter’s Authentic Brands Group announced that they have chosen Costa Mesa’s Liberated Brands as the licensee for several of their recently purchased Boardriders brands.

In the deal, Liberated will run retail and e-commerce ops for Quiksilver, Billabong, Roxy, RVCA, Honolua and Boardriders in the US and Canada. They will also act as the official licensee for the Billabong, RVCA, and Honolua brands. The press release makes it seem like they’ve reached outside Authentic Brands to do a licensing deal, when it’s actually more of an inside play. ABG owns a rather large chunk (officially a “minority stake”) of Liberated Brands so they’re basically licensing the brands to themselves while building in a little distance. Here’s how Nick Woodhouse explains it:

“We are thrilled to expand our partnership with Liberated,” said Nick Woodhouse, President and CMO at Authentic. “As evidenced by their focus on the growth of Volcom and Spyder, Liberated’s unwavering commitment to innovation and community engagement makes them the ideal partner to take on Billabong, RVCA and Honolua, as well as the retail operations for the best lifestyle brands inspired by skate, surf and snow. Together, we look forward to implementing our strategic vision for growth and expanding the brands’ presence in the US and Canada.”

Yes, your own business usually makes a great “partner.” Sorting out the facts of this announcement are well above our pay grade, but let’s just say it is always entertaining to see how these businesses shuffle things around. Side note: if you’re a graphic designer, Liberated is looking for a few good people to shape the vision for the brands moving forward. For the official release, click the link.

[Link: Authentic Brands Group]

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Jamie Salter Closes on Boardriders Purchase

by The Editors on September 1, 2023

Authentic Brands Group has officially completed its purchase of Boardriders (parent company to most every action sports brand you remember from your youth) for the alleged sale price of $1.25 billion and added a reported $1.4 billion to its annual sales totals, according to a blurb in Women’s Wear Daily.

In March, the brand development, marketing and entertainment firm inked a deal to acquire Boardriders, the parent of Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and Boardriders, for a reported $1.25 billion. At the time, Authentic had sales of $27.6 billion. . . The company said it would shortly begin to orchestrate its plan to “announce a roster of best-in-class partners around the world to help drive the brands in their next stage of growth.”

And to think, it all started for Jamie Salter with a little company called Kemper Snowboards. Ah, those were the days, weren’t they?

[Link: WWD]

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Ridiculousness Writers Want Dyrdek To Pay

by The Editors on September 1, 2023

Like the rest of us, it seems the writers behind the “unscripted” reality show Ridiculousness, are tired of getting played by Rob Dyrdek. And to get what they deserve they’re pushing to unionize the team, according to a story on Deadline.

“‘Unscripted’ television is very much scripted and our writing staff is fed up with being abused and underpaid by Paramount, MTV and Rob Dyrdek. We produce the most profitable show currently on TV and yet we are paid 60% less than WGA writers that work for America’s Funniest Home Videos,” writer Ally Maynard told Deadline.

We wish them luck, however, MTV (and Dyrdek co.) will probably just cancel the show (or the entire network for that matter) rather than pay the writers what they’re worth.

[Link: Deadline]

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Ultimate Snowboard Pad Sells For $32 Million

by The Editors on August 1, 2023

The most expensive house in Whistler just sold for $32 million, according to a story in Pique Newsmagazine. What more is there to say? Not a bad looking place, but what a hassle to keep clean.

The [8,700-square-foot “architectural masterpiece”] residence features a curved, floating staircase suspended by cables that doubles as an art installation, a 25-metre pool cantilevered over the cliff edge it’s built into, in addition to three fireplaces, a wine cellar, grotto spa, floor-to-ceiling windows and an elevator. 

Remind us to be a little more motivated (and evil) next time around.

[Link: Pique Magazine]

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Another Indy Resort Bites The Dust

by The Editors on June 1, 2023

The old dream of riding a local, independent mountain took another hit today (June 1, 2023) as uber resort conglomerate Alterra Mountain Company announced their pending purchase of Northern Idaho’s OG hill Schweitzer. Of course the business people are ecstatic about the purchase and how great it will be for everyone involved.

“Since becoming an Ikon Pass partner in 2021, we’ve had the good fortune of learning how Alterra Mountain Company has quickly evolved into an industry leader,” said Tom Chasse, President and CEO of Schweitzer. “The company’s commitment to preserving the authenticity of their mountain communities while investing in the overall mountain experience is what we’re most looking forward to as the newest member of the Alterra family.”

Just a reminder. Monopolies are always bad. They limit consumer choice. They stifle innovation. And they mean higher prices for worse service. But, it’s very difficult to slow the machine. We just had some of the best days of our season at Mammoth Mountain, so we’re as guilty as anyone when we encourage you to support your local independent hill.

For the official word, follow the jump.

[click to continue…]

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Street League Gets Ready To Rumble

by The Editors on May 10, 2023

Through a new partnership Street League Skateboarding is streaming its content on Rumble, video home of pretty much every single right-wing nut job on the internet, according to a story in The Guardian.

“We are excited to partner with a growing platform like Rumble to create one truly global destination for action sports fans,” Thrill One CEO Joe Carr said in a March press release. “Our athletes have over 100 million social followers worldwide and that community will finally have the opportunity to watch every NRX and SLS event, live and free, for the first time.”

SLS will likely be right at home with Russell Brand, and fans of a certain former head of state. Ah, marketing!

[Link: The Guardian]

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The Perils of Fiji’s Surf Paradise

by The Editors on May 2, 2023

A little reminder that in any tropical paradise there are many more pieces in play than anyone could possibly imagine, from Vanity Fair.

Five years ago, Ratu “Jona” Joseva, a 32-year-old Indigenous Fijian boat taximan, and two Aussie lifelong surfing bros, Navrin Fox and Woody Jack, bought an overgrown five-acre patch of coastline on Malolo, among the most popular of Fiji’s more than 330 islands. With its crescent beaches, Seussian palms, and proximity to the international airport, the roadless three-mile-long island has become a post-lockdown playground for billionaire yachties and privacy-seeking celebs.

What could possibly go wrong? Click the link for the rest of the horrifyingly complex story.

[Link: Vanity Fair]

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Requiem For The Surf Industry

by The Editors on April 3, 2023

In one fell swoop, the entire surf industrial complex has disappeared from the world. Poof! All the stories, all the late-night parking lot parties and premieres, and all the dreams of kids from the dusty streets of middle America who longed to reach for the beach. Today, Jamie Salter’s oxymoronically named Authentic Brand Group has agreed to buy Boardriders (Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Surf Dive & Ski, and Honolua) from Oaktree Capital for a reported $1.28 billion, according to stories in the Chain Store Age and the Australian Financial Review. Here’s how Mr. Salter spins it:

Along with the great brands and impressive global reach that will come with this acquisition, we see Boardriders’ potential as a thriving online marketplace under Authentic’s ownership,” said Jamie Salter, founder, chairman and CEO of Authentic, whose brands include Reebok, Eddie Bauer, Nautica and many more. “With Boardriders’ proven retail playbook, we also see tremendous opportunities to accelerate the expansion of its shop-in-shops, branded retail stores, wholesale and e-commerce worldwide.”

By far the funniest quote is from Boardriders CEO Arne Arens:

We are proud of our deep connection to the global action sports community, industry-leading brands and world-class teams,” said Arne Arens, CEO of Boardriders. “Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers, capture market share in our core categories and grow white spaces, including premium athleisure, training and lifestyle.”

We know Mr. Arens has to say this, but does anyone really believe it? We don’t. In the meantime, make sure you buy from. . . well, authentically authentic action sports brands that are privately owned and funded. If you know of any, please help us out and leave them in the comments.

[Link: Chain Store Age and Australian Financial Review]

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