Fashion

Quiksilver Giving It Away Now

by The Editors on November 13, 2009

Quiks Logo09We’ve always wondered where all the Quiksilver and Roxy overstock goes. And now we know at least part of the story. Some of it ends up in the California Central Valley town of Visalia, according to a story in the Visalia Times Delta.

Visalia school psychologist Ray Miller has been helping students put clothes on their backs and shoes on their feet for more than a year. . . Miller, who had been going to Southern California to get clothes from Quiksilver’s warehouse at a discounted price, learned recently that the retailer would donate eight pallets full of shirts, shorts, pillows and accessories for students.

It’s nice that $152,000 worth of unwanted clothes could find a good home, no?

[Link: Visalia Times Delta]

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Vans Opens In Ala Moana Store

by The Editors on November 5, 2009

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If you’re going to have to attend a function in a mall–a function that includes appearances by Christian Hosoi, Reef Mcintosh, Kalani Chapman, Kiaborg, Ray Barbee, and the Matson 3 (and those are some good reasons to get tricked into going to the mall)–it might as well be Oahu’s Ala Moana Mall, right? It’s all going down this Saturday November 7, 2009 as Vans celebrates their grand opening of their Oahu store.

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Quiksilver’s 125 Reoganization Casualties

by The Editors on November 5, 2009

Quiksilver LogoBig day behind the behind the velcro curtain. According to a Josh Hunter story on Transworld Business, Quiksilver has laid off 125 employees and eliminated 75 positions in the Americas region.

“We’ve reported to investors over the past couple of quarters that we’d be making expense reductions of between 40–60 million dollars from a combination of SG&A improvements and cost cuts, as well as cost of goods sold improvements, or margin improvements,” [Vice President of Investor Relations Bruce] Thomas explains. “In doing that we started down a path of redefining the structure of our Americas operation in particular because we had been arranged along an organization structure that had brand management silos. We had separate merchandising, design, sales, marketing, sourcing, and production teams by brand for each region. We’re breaking down some of those brand barriers and creating a structure that’s much more functionally based moving forward.”

And yes, as a commenter pointed out, this is consolidation.

[Link: Transworld Business]

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To Lurk Or Die In LA

by The Editors on November 5, 2009

Huf La Nikesb Party
Party with HUF tonight November 5, 2009 at LA’s Kibbitz Room and celebrate the release of the Huf x Nike Blazer SB. Some people apparently get pretty excited about new Nike shoes. Live performances by Hanni El Khatib and more importantly free PBR. Doors open at 8.

Kibbitz Room (at Cantor’s), 419 Fairfax Ave. Los Angeles (accross from Huf LA).

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Grenade CEO Gets A YoBeat Down

by The Editors on November 4, 2009

Joec4Brooke Geery gets right to the questions all of us have about what’s going on at the Kass brother’s glove company in YoBeat’s Hump Day Interview with Grenade CEO Joseph Condorelli.

After all, Joseph is an outsider. A loud-mouthed New Yorker who came from a business background, having never set foot on a snowboard, to run a snowboard company that at the time, was on the brink of disaster. And even though he supposedly didn’t know what a “beanie” was, he’s worked day and night for two solid years to keep the company afloat and thriving. Yeah, it’s not the same Grenade we all hung out at, now it’s a growing company that might actually be around for years to come. Love him or hate him, this is Joseph’s side of the story.

We knew there had to be someone running things behind the camo curtain.

[Link: YoBeat.com]

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Cartache’s New OC Skullcandy Office

by The Editors on November 3, 2009

B78568581Z120091103085736000G8Qkj0Bf2 LgIf you’re going to work for the man there’s nothing better than making the man come to you. Take Mike Carter for example, after years of being the marketing face of Electric Visual, he ducks out to take a global marketing job at the Park City, Utah based consumer electronics company Skullcandy. But does he follow the Angel Maroni’s trumpet and head off to the Holy Land? Not at all. He brings Skullcandy to him and the OC Register writes it up.

“The office in San Clemente will literally be a bridge from the snow to the sand,” said Mike Carter, Skullcandy’s vice president of global marketing. “It’s a compelling story because Park City has the best snow in the world and San Clemente is arguably the best surf spot in America. . . .The new 4,500 square foot office will be housed in a former bank on El Camino Real, but it will be far different from the typical buttoned up setting. A mini skate ramp and “boardroom,” a space for employees to hang their surfboards and wetsuits, are in the works. Showers will also be available.

Yeah. And it’s much closer to where Mike lives and he’s not movin’. But he’s a great marking guy so he left that part out.

[Link: OC Register]

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Sleeping With The Big Brands

by The Editors on November 3, 2009

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Ever since the Marc Frank Montoya’s The Block Hotels shut their doors in December of 2008 action sports fans have been missing out on any really good places to sleep with their favorite brands in a themed hotel room. A Laguna Beach hotel is changing that with some help from SoCal’s Riviera Magazine and eight action sports fashion brands.

Through a collaboration between the La Casa del Camino Hotel, Riviera hooked up Roxy, Billabong, Billabong Women, Rip Curl, etnies, Lost, Quiksilver, and L*Space with some of Orange County’s top interior designers to create branded rooms in 10 of the boutique hotel’s 38 rooms. The resulting spaces run the gamut from beautifully modern (complete with Nelson Swag Leg desk and platform bench) to what can only be described as ASR trade show booths with beds and bathrooms.

Our favorite was the etnies eco suite (shown above with etnies vice president of marketing Don Brown). Using a skateboard theme (the only one in the hotel) etines worked with designer Eve Lowey of Studio Chameleon in Newport Beach to come up with a cool, environmentally friendly space. “The inspiration for the etines room was all about taking the skate eco design and bringing it together,” said Don Brown. [click to continue…]

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ESPN Action Interviews Keith Hufnagel

by The Editors on October 30, 2009

As Skate Huf1 576Keith Hufnagel has strangely tapped into the perfect fashion groove with his skate boutiques and clothing line HUF. We always wonder how anyone can put out some much cool stuff and still be relatively, you know, normal. ESPN Action’s Josh Brooks Interviewed him to find out.

[Link: ESPN Action]

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Volcom’s Q3 Conference Call Transcript

by The Editors on October 30, 2009

Volcom-Stone-LogojpgSadly, we missed yesterday’s Volcom conference call in which CFO Doug Collier outlined the following:
Total revenue from our US segment including royalties for the third quarter, decreased 22% to 56.8 million, compared with 72.8 million in Q3 of 2008.

  • men’s product revenue decreased 19% to 24.5 million for Q3, compared with 30.2 million in the third quarter of 2008
  • girls product revenue decreased 46% to 10.9 million versus 20 million in the third quarter of last year.
  • Snow revenue decreased 3% to $15.5 million, compared with $15.9 million last year
  • Revenue from our Creedlers footwear line was a $136,000 versus $316,000 in Q3 of last year.
  • Revenue from our girls swim line was $65,000 versus $71,000 in Q3 last year

There’s more, but you can read it all right here. Or follow the jump for the official press release.

[Link: Seeking Alpha]
[click to continue…]

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Zoo York Joins Op At Iconix

by The Editors on October 27, 2009

Zoo-York-LogoMarc Ecko just turned 51 percent of his clothing business into $63.5 million dollars in cash by selling the majority stake to Op and Mossimo parent Iconix Brands.

Iconix said it will form a joint venture company with an affiliate of the sellers of Ecko, whose brands include Ecko Unlimited, Marc Ecko, Rhino logo and Zoo York. . . “This new venture provides me the bandwidth for my brand and allows me the resources and freedom to extend my professional and creative ambitions beyond my current platform of fashion, video gaming and publishing,” said Mr. Ecko in a statement. He will continue as chief creative officer.

Wonder how Zoo York is going to get along with Walmat, Target , and Kohls?

[Link: Reuters and Crain’s New York Business]

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