Ever since the Marc Frank Montoya’s The Block Hotels shut their doors in December of 2008 action sports fans have been missing out on any really good places to sleep with their favorite brands in a themed hotel room. A Laguna Beach hotel is changing that with some help from SoCal’s Riviera Magazine and eight action sports fashion brands.
Through a collaboration between the La Casa del Camino Hotel, Riviera hooked up Roxy, Billabong, Billabong Women, Rip Curl, etnies, Lost, Quiksilver, and L*Space with some of Orange County’s top interior designers to create branded rooms in 10 of the boutique hotel’s 38 rooms. The resulting spaces run the gamut from beautifully modern (complete with Nelson Swag Leg desk and platform bench) to what can only be described as ASR trade show booths with beds and bathrooms.
Our favorite was the etnies eco suite (shown above with etnies vice president of marketing Don Brown). Using a skateboard theme (the only one in the hotel) etines worked with designer Eve Lowey of Studio Chameleon in Newport Beach to come up with a cool, environmentally friendly space. “The inspiration for the etines room was all about taking the skate eco design and bringing it together,” said Don Brown. [click to continue…]
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