Brooke Geery gets right to the questions all of us have about what’s going on at the Kass brother’s glove company in YoBeat’s Hump Day Interview with Grenade CEO Joseph Condorelli.
After all, Joseph is an outsider. A loud-mouthed New Yorker who came from a business background, having never set foot on a snowboard, to run a snowboard company that at the time, was on the brink of disaster. And even though he supposedly didn’t know what a “beanie” was, he’s worked day and night for two solid years to keep the company afloat and thriving. Yeah, it’s not the same Grenade we all hung out at, now it’s a growing company that might actually be around for years to come. Love him or hate him, this is Joseph’s side of the story.
We knew there had to be someone running things behind the camo curtain.
[Link: YoBeat.com]
Now that I have read the interview I find the intro you give it here a little misleading…not quite the “(yo)beat down” you lead in with.
I agree- poor title choice. Hardly a yo-beat down at all………….
Looks like a bit of yobeatdown in the comments though, entertaining.
ANYbody could have come in and run that company better. this is a fluff piece, and wtf is yobeat acting as a fluffer to this guy? grenade has a great story and logo. beanies and stickers all day. gloves? ehh.. next!
I heard Danny broke his leg. Whats the deal? is Nike going to drop him?
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