Comune will premiere their “avant garde” snowboarding film Black Holes and Invisible Forces Bending Time Through Particle Deformation Creating Infinite Freedom in the Garden On The Moon (click here for the teaser) live on YoBeat.com on Saturday, October 23, 2010 at 8 PM PST. There is really no reason to venture in the Costa Mesa, California for the live premiere when we watch it in the comfort of our own homes.
[Link: YoBeat]
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From the looks of recent VeeCo stock sales by Volcom CEO Richard Woolcott he’s getting a little spending money out before those capital gains taxes rocket back up in January 2011.
In the month of October Wooly’s stock sales were up to 85,000 shares from the his usual 20,000 shares, according to a report on Guru Focus. Woolcott sold 60,000 on October 7, 2010 for approximately $20 a share and the other 25,000 on October 10, 2010 at $21.49. That brings the October cash out to a total of $1,737,250.
But Wooly was not alone. Volcom’s EVP and CFO Doug Collier got the best deal of all. He sold 30,000 shares on October 13, 2010 at $22.
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Volcom announced today that they’ve purchased the distributor responsible for their brand in Spain beginning in July 2011.
“This move enables us to service our accounts directly and further build the Volcom brand in this important and influential territory,” said Richard Woolcott, Volcom’s chairman and chief executive officer. “Historically we have been successful in growing market share in territories where we have assumed direct control, and this initiative directly supports our expansion plans in Europe.”
This means Volcom is running it’s own show in France, the UK, Switzerland, and Spain. It’s always better to do things yourself. Bumping things over is going to cost the company approximately $150,000 this quarter.
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Our friends at Valahalla Design & Conquer have created an epic Halloween shirt perfect for any late-night haunt. Titled Full Moon On Abby Road the shirts feature “Tut & Drac & Frank & Wolfman out on a moonlit stroll through London, England.”
The design by Scott Hultgren is printed on black ringspun / combed cotton shirts and available in all sizes for $22 (use the code “boardistan” and get 20% off). Click the link to check them out.
[Link: We Design & Conquer]
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A man wanted in the Edmonton, Alberta homicide of a 20-year-old man apparently ran right out of his DC Shoes and RDS hat as he fled the scene, according to a story on Canoe.com.
Investigators late Friday released photos of the distinctive DC shoes and RDS ballcap found near 15908 98 St., hoping someone who knows the killer will recognized the items and contact police. . . The victim — Scott Shane Brown, 20 — identified by police on Friday, was on the lam in 2008 for parole violations and has a rap sheet that includes Fort McMurray gun crimes as well as a home invasion.
Brown was Edmonton’s 21 homicide of the year. Red Dragons.
[Link: Canoe.com]
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While the rest of us were simply praying the 33 men trapped in a Chilean Copper mine would survive, Oakley appears to have lucked into a marketing bonanza.
According to a statement from Oakley, a Chilean journalist apparently recommended the company’s eyewear to a Chilean private health insurer. The insurer called Oakley and Oakley responded by donating 35 pairs of Radar With Black Iridium lenses, according to a story on CNBC.com.
Now, thanks to all the images of happy rescued miners rocking Oakley, the company has gotten world-wide branding on an enormous scale. The sponsorship evaluation firm of Front Row Analytics figures the value of Oakley’s “protective eyewear” donation is worth about $41 million.
Eric Smallwood, vice president of project management for the company, told CNBC that the company took into account the live coverage, the recaps and a rough estimate of the audience watching around the world. . . Front Row broke the exposure down by country. Oakley will get the most exposure in China ($11.7 million), $6.4 million in the United States, $898,000 in the United Kingdom and $703,000 in Chile. . . “It’s a goodwill gesture that will turn into mass amounts of exposure for Oakley in a positive manner,” Smallwood said.
How’s that for disaster marketing?
[Link: CNBC.com]
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When Vans opens it’s newest promotional space inside a Brooklyn, New York warehouse it will not be to sell shoes to the general public. No. The 24,000 square foot warehouse will be used by Vans to host parties, music shows, art exhibits and skate demos, according to a Conor Daugherty story in the Wall Street Journal.
The “House of Vans,” as executives at the Orange County, Calif., company have dubbed the park on Franklin Street, a few blocks from Greenpoint Avenue, is part of a broader strategy to beef up Vans’s presence in New York and the East Coast. . . “Brooklyn is one of the best Vans strongholds outside of California,” says Doug Palladini, Vans vice president of marketing. “As big as Vans has become, we’re still really only known in a few key spots outside of California.” . . But while “you can’t just show up,” Mr. Palladini said there will be occasional chances—a special event through a local skate shop, for instance—for outsiders to get inside the park and roll around. He declined to say how much the company is spending on the facility.
NYC party space rental is expensive. Might as well just own it.
[Link: Wall Street Journal]
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Every month Volcom’s Chairman and CEO Richard Woolcott sells some of his personal shares of Volcom stock. Occasionally, we like to check in on the totals. Here’s what he’s been selling lately, according to GuruFocus.com.
July 14, 2010 20,000 shares at $19.44 ($388,800)
July 27, 2010 20,000 shares at $20.00 ($400,000)
August 16, 2010 10,000 shares at 16.04 ($160,400)
August 24, 2010 10,000 shares at $15.32 ($153,200)
September 14, 2010 10,000 shares at $17.49 ($174,900)
September 24, 10,000 shares at $17.88 ($178,800)
That means he’s sold 80,000 shares in the last three months and turned that into $1.4 million in cash. But don’t worry. Wooly still has at least 2,730,932 shares left. And at today’s trading price that’s worth a little over $50 million.This brings to an end our Monday afternoon pep talk.
[Link: Gurufocus.com]
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Billabong today (October 1, 2010) announced that it will acquire Australia’s Surf Dive ‘n’ Ski and Jetty Surf shops from the General Pants Group adding 38 retail locations to its growing brick and mortar presence, according to a story in The Australian.
“The acquisition presents the opportunity to extract significant synergies in areas including warehousing, distribution, back-office support and overall retail management consolidation,” Billabong chief executive Derek O’Neill said. . . “Additionally, direct retail operations greatly enhance Billabong’s visibility into the buying trends of the end consumer and assist in the speedy development and delivery of on-trend product to both company-owned and independent retail accounts,” he said.
That brings Billabongs total retail fronts to 558, according to the Sydney Mourning Herald and will add three percent to the company’s annual revenue. Buying retailers in bulk is such a nice way to open new doors.
[Link: The Australian and Sydney Morning Herald]
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Their graphics have always been loud so it is surprising that Danny Kass and Grenade hadn’t done their own motocross line long ago. Either way, they’re doing it now with Grenade MX Standard Issue.
After successful collaborations with The Metal Mulisha, Hart & Huntington, and Sullen, Grenade is launching a complete line of technical dirt riding gear. The gear debuted at industry tradeshows in August 2010 and includes two styles; the higher-end “Bulletproof” and the more affordable “Macadam Series. Grenade also introduced six new styles of premium MX gloves and is offering a full casual apparel line built specifically for moto accounts.
It seems, like most boardsports brands, Grenade has finally discovered that motocross fans have money, need loads of gear, and exhibit no discernible level of shame when it comes to covering everything they own in corporate logos. For Grenade it sounds like a match made in heaven.
[click to continue…]
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