Volcom announced today that they’ve purchased the distributor responsible for their brand in Spain beginning in July 2011.
“This move enables us to service our accounts directly and further build the Volcom brand in this important and influential territory,” said Richard Woolcott, Volcom’s chairman and chief executive officer. “Historically we have been successful in growing market share in territories where we have assumed direct control, and this initiative directly supports our expansion plans in Europe.”
This means Volcom is running it’s own show in France, the UK, Switzerland, and Spain. It’s always better to do things yourself. Bumping things over is going to cost the company approximately $150,000 this quarter.
