Billabong today (October 1, 2010) announced that it will acquire Australia’s Surf Dive ‘n’ Ski and Jetty Surf shops from the General Pants Group adding 38 retail locations to its growing brick and mortar presence, according to a story in The Australian.
“The acquisition presents the opportunity to extract significant synergies in areas including warehousing, distribution, back-office support and overall retail management consolidation,” Billabong chief executive Derek O’Neill said. . . “Additionally, direct retail operations greatly enhance Billabong’s visibility into the buying trends of the end consumer and assist in the speedy development and delivery of on-trend product to both company-owned and independent retail accounts,” he said.
That brings Billabongs total retail fronts to 558, according to the Sydney Mourning Herald and will add three percent to the company’s annual revenue. Buying retailers in bulk is such a nice way to open new doors.
[Link: The Australian and Sydney Morning Herald]
38 more reasons to buy less from billabong companies
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