The Editors

How To Smith Grind With Christian Hosoi

by The Editors on November 25, 2014

Pro-Tec’s how-to video series Technique brings in one of the biggest style tricks in the world from a skater with the biggest style as Christian Hosoi explains the subtle skills involved in the Smith Grind. Maybe we’ll finally have the sack to

[Link: Pro-Tec]


Danny Davis’ Peace Park To Air On ABC TV

by The Editors on November 21, 2014

Danny Davis’ 44-minute snowboarding film Peace Park will be airing on ABC on Sunday November 30, 2014 at 11 AM PST.

“Peace Park is all about bringing the soul back into snowboarding,” comments Davis. “I’m really stoked that my sponsors believe in me and continue to support my vision of keeping snowboarding fun and creative. This year’s Peace Park is different than any other, offering something for every style of snowboarder to ride. We had riders from all around the world show up!”

After the NBC premiere you’ll be able to watch the whole thing again on the Youtube channel of a certain mouse dissolving (but soon no longer flame retarding) caffeinated, carbonated, high fructose corn syrup product marketed as a drink. But please, don’t put that stuff in your body no matter how cool Mr. Davis makes it look.

For most of the official word from Burton, follow the jump. [click to continue…]


Group Y Launches New 101 Event Series

by The Editors on November 20, 2014


Group Y, the action youth culture professional mingling event producing company, has announced a new learning series titled “101.” The first event goes down December 9, 2014 at Lido Live in Newport Beach, California and will focus, not surprisingly, on “optimizing social media and digital content.”

“We’re excited to launch a new series that brings together like-minded industry leaders and influencers who share a passion for marketing and media,” said Mark Sperling, co-founder of Group Y. “Our goal is to spark new inspiration and ideas to influence their own projects and business endeavors.”

Guest at this first round event will include Stance’s Nick Tran, Oakley’s Director of Digital Marketing Scott Alexander,  Vans Warped Tour Director of Marketing & Strategy Paul Kersh, and FvS Media Founder Fred van Schie. For the official word from Group Y, please follow the jump.

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Design Shirts On Your iPhone With #Yoshirt!

by The Editors on November 20, 2014


Now you can say goodbye to all the branded logo shirts that the rest of the mall shoppers are wearing this winter with a brand new iOS app from #YoShirt (not to be confused with leading online snowboarding site Yobeat).

With #YoShirt you can create your own shirt  (or tank, or sweatshirt, or socks) with your own photos, graphics, designs, text, or whatever and have it shipped directly to your house.

Yoshirt was founded, designed and developed by artist, CEO of mobile app firm 99centbrains, and former UI designer at Zynga, Franky Aguilar. Franky designed and built Catwang, Snoopify, and nearly 40 other apps accounting for over 10 million downloads and billions of images created to date.  The co-founding team is rounded out by CTO Ben Williamson, former Senior Software Engineer at Apple, Inc, responsible for administrating $15 billion in retail transactions and CEO Brian Garofalow, a branding, apparel and supply chain expert who served as former Global Marketing Director of DC Shoes and apparel brand RVCA.

#YoShirt! has also just signed a deal with Neff that allows the kids to create their own Neff products right on the phone and have them shipped directly to you. This is some proper street fashion disruption right here. DIY, dog. DIY. For the official word from #YoShirt!, please follow the jump,.
[click to continue…]


Oakley Relives The Past In A New Book

by The Editors on November 19, 2014

Oakley Slipcase-3DWhile we’re all waiting for something (anything, really) new from the disruptive by designers at Oakley, they’d like to distract us all from the present for a few minutes with a little ramble through their storied past. You know, when they designed amazingly cutting edge objects of sport that changed the world.

The new book, cleverly called The Oakley Book, will only cost you $195 (which is probably cheaper than anything else they sell these days).

The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.

So, if you’re a collector of all things Oakley, then please, by all means, ante up. For the official word from Oakley, follow the jump. [click to continue…]


Brolin Mawejje Travels Far From Home

by The Editors on November 18, 2014

Two years in the making, Far From Home Movie tells the story of Brolin Mawejje and his bout to become Africa’s first Olympic snowboarder. Born in Kampala, Uganda, Brolin’s life has been a tumultuous journey of highs and lows, rejection and acceptance. With the support of his community, Brolin is realizing his potential as an Olympian and as a doctor with dreams of building a hospital in his country’s capital. Far From Home will premiere in the beginning of Winter 2015.

[Link: Far From Home]


Burton’s Zach Aller Wins Burton Rail Days

by The Editors on November 18, 2014

Yuma Abe on his way to Third. Photo: Blotto

Burton Snowboards and Mini threw a massive street rail contest in Tokyo last weekend. It was the 4th annual Burton Rail Days and more than 5,000 people reportedly came out to see the action going down.

In the end, it was Zach Aller (CAN) who took home $15,000 with a first place finish. Aller’s first run of frontside board slide, backside 180 to board slide on the transfer, and 50-50 on the ledge to wall ride was good enough to get the win. In second place was Jaeger Bailey (USA) with a 50-50, 270 to board slide, and 50-50 on the ledge. And finally, Yuma Abe (JPN) took third-place honors with a wall ride 540. Zach Aller not only came away with his first Burton Rail Days title, but also had one of the more impressive stories of the week. After a last-minute opening in the competition, Aller was contacted with an invitation, just hours before he jumped on a plane to Tokyo to compete.

For the official word from Burton, please follow the jump. [click to continue…]


Riley Hawk’s Brand New Retro Ride

by The Editors on November 7, 2014

Scion has created a new touring vehicle (party van) for Riley Hawk. It’s got a load of retro flavor including a working 8-Track stereo and full shag carpet and looks to be a one-of-a-kind xB for certain, according to a story on Kind of makes us want to blast a little Nebula just to get in the mood.

[Link: Carbuzz]

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An Air Rotation Primer For Surfers

by The Editors on November 7, 2014

Every since Kelly Slater busted out his frontside 720 in France last month it has become obvious that although skateboarders and snowboarders had figured out air rotation nomenclature years ago, some of the brightest minds in surfing were still having trouble sorting it all out. Now, thanks to Pierre’s little clip, this whole chapter can come to a peaceful conclusion. . . maybe.



Jamie Anderson + Donald Trump

by The Editors on November 4, 2014

Celebrity App

Jamie Anderson is stepping up to prime time in January 2015 by being a contestant on the 7th season of NBC’s reality business show Celebrity Apprentice.

Competing in business-driven tasks around New York City for the charity Protect Our Winters, Anderson joins fellow cast members Geraldo Rivera, Kate Gosselin, Johnny Damon, Terrell Owens, Kevin Jonas and Vivica A. Fox, among others, in hopes of not getting “fired” by host Donald Trump, premiering January 4th. Over the past year, Anderson claimed gold in her sport’s Olympic debut, won at the 2014 ESPY Awards for Best U.S. Olympic Athlete and Best Female Action Sports Athlete and has been featured on the covers of both Sports Illustrated and ESPN The Magazine Body Issue. She has also appeared on Ellen, The Tonight Show/Jimmy Fallon, the TODAY show and Good Morning America, among others.

That’s right kids, the only thing you’ll be good for after winning an Olympic gold medal is reality TV. Which reminds us — when will Mr. White join a show?