The Editors

May The Fourth With Nixon

by The Editors on May 4, 2016

If you love Star Wars and like cool wallets, backpacks, and especially watches then Nixon has it all for you. Seriously. No one has taken Star Wars product to a finer destination that Nixon with their Dark Side/Light Side collection. Click the link and you’ll see what we mean.

[Link: Nixon]

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Neckface + Nuge = Baxter Street Bomb

by The Editors on May 3, 2016

Yep. He did it.

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Stance Closes $30 Million Series D

by The Editors on May 2, 2016

stance_logo_t286Stance has loaded up on a little more capital thanks to a $30 million series D round, according to a story in the Orange County Business Journal.

The round was lead by Salt Lake City’s Mercato Partners and included returning investors like August Capital, Kleiner Perkins Caufield Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital.

The financing will enable the socks and underwear manufacturer “to continue its rapid growth and expansion into strategic, direct-to-consumer initiatives,” according to Mercato. . . “A massive market and growth opportunity lies in front of the company as they continue to aggressively attack new products, categories, and sales channels,” Greg Warnock, the investment firm’s managing director and a member of Stance’s board of directors.

And that’s how you sock it away.

[Link: OCBJ]

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Tailgate Alaska Wraps 9th Annual Event

by The Editors on April 29, 2016

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Mark Sullivan and the Tailgate Alaska crew wrapped up their ninth annual event on Alaska’s Thompson Pass on April 10, 2016 and from the looks of things, it was another epic year of powder, people, and parties.

With zero approach access to 1.6 million acres of terrain, there are literally hundreds of glaciers and hundreds of thousands of peaks surrounding the Thompson Pass basecamp. For ten days, Tailgate Alaska puts riders in the heart of Mother Nature’s greatest snowboard park. It’s hard to even comprehend the magnitude of the Chugach Mountains –  and when it went blue, teams of backcountry riders from 16 countries, explored and challenged themselves with snowboarding’s ultimate rubik’s cube.

Sounds like snowboard heaven, huh? For the official word from Tailgate Alaska, please follow the jump.

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IASC Announces 2016 Hall of Fame Inductees

by The Editors on April 27, 2016

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The International Association of Skateboard Companies are inducting a whole slew of skateboarding greats at their seventh annual International Skateboarding Hall of Fame awards show to be held May 13, 2016 at the City National Grove of Anaheim. Those being celebrated include:

Skip Frye, Ty Page, Steve Alba, Eddie Elguera, Tommy Guerrero, Ed Templeton, Ellen Berryman, Cindy Whitehead, and Jen O’Brien. This year’s Icon Award recipients are pioneering skateboard company Powell-Peralta, photographer/writer/designer Mörizen “Mofo” Föche and legendary hardcore punk band Suicidal Tendencies.

Sounds a little bit like a part you shouldn’t miss. For the official word from the IASC (including the names of everyone in the hall of fame), please follow the jump.

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Billabong Pays For “Sex Wax” Smell In Stores

by The Editors on April 26, 2016

billabong_corp-tm.jpgBillabong’s retails stores have apparently gotten so far removed from being actual surf shops that they’ve been forced to hire a company called Mood Media (formerly known as Musak) to “develop a sound and scent” strategy to help their retails stores smell more authentic, according to a story on SportsOneSource.

The Mood team, in partnership with ScentAir, created a tailored scent solution for the Billabong stores as part of the new strategy. A fragrance called “Sex Wax,” based on the well-known surfboard wax brand, was developed to help customers experience the essence of the Billabong brand. . . “We are delighted to help Billabong create a bespoke in-store experience for its customers. By developing a new sound design and fragrance with Mood, Billabong can now plunge guests into an immersive experience based on our unique technology and creative solutions,” said Linda Ralph, International VP of Business Development at Mood.

It should be mentioned that this is a story we would have made up for April Fools Day had we cared enough about Billabong retail stores to make fun of them. Seriously, can action retail get any sadder than this?

[Link: SportsOneSource]

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Vans Goes Hawaiian With Island Vibes

by The Editors on April 25, 2016

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Bring on those warm tropical breezes with a new set of Vans classic silhouettes in Aloha Hawaiian print styles. It’s like a luau for your feet:

Vans invents three new Hawaiian-style prints coined the Digi Hula, Digi Aloha and the multi-colored Tropical print made exclusively for women. The Digi Hula and Digi Aloha colorways present all-over photorealistic patterns with the Digi Hula happily showcasing a hula doll dancing across the Sk8-Hi Reissue, Old Skool and Authentic, while the Digi Aloha highlights a hibiscus floral arrangement on the SK8-Reissue, Era and Classic Slip-On.

Looks good to us. Check them out wherever you buy shoes.

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Bend, Oregon River Surfing With Mr. Pipeline

by The Editors on April 21, 2016

As if Southern California needed one more reason to sell off, pack up, and move to Central Oregon, the city of Bend, (or as we call it “Encinitas Norte”) now has a working, surfable wave in their new Deschutes River Park. Gerry Lopez, Josh Dirksen, GoPro Jaymo, and Kea Eubank were putting a few good lines down last week, but just think how long that line is going to get in the middle of July.

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Signal Launches ETT Season 6

by The Editors on April 21, 2016

Yes, Dave Lee and the Signal Snowboards crew are kicking off a sixth season of their Youtube hit show, Every Third Thursday. And this time it’s about “shape shifting” and welcoming Billy Anderson to Signal as their new brand director.

Shape Shifting in a slightly new direction this year we tackle new board concepts, new collaborations and the opportunity to build a few boards that ultimately have the potential to make it to the production line and in our case Signal’s new Snowboard Subscription. Sure, some board builds this year may be too far out there for the public, but after five years and 53 concept boards it’s time to dig deep and come up with a new season that inspires, entertains and has a lot of fun along the way!

Sounds like a good plan.

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Great White Gets Air In SoCal

by The Editors on April 21, 2016

What is cooler than recording surfing on a GoPro using your “3d printed mouth mount”? Well, for SoCal surfer Drew Palumbo it’s catching footage of a great white shark blasting into the air just off Sunset Beach, California on April 18, 2016.

I was out surfing with my friend Ben Slaybeck. After taking some drone footage of him, I put my GoPro onto my 3d printed mouthmount and went out to catch some waves for myself. Shortly after, I paddled out toward a wave, pressed record, and caught a great white shark breaching from about a 100ft away or so.

They are out there and now we know for sure. We also know how grunty it sounds when you surf with a camera in your mouth. Thanks, Drew!

[Link: LA Times]

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