The Editors

Tim Swart Named Pretty Great Marketing Director

by The Editors on June 24, 2016


Neither of the guys in the photo above are Tim Swart, but that doesn’t mean we aren’t stoked to pass on the news that Pretty Great Company (the parent of SLVDR, Bonfire, Sessions, and Nikita) have just named the founder and former creative director of UNIV as their new marketing director.

“Based off the fact that Tim was SLVDR’s first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands,” says Rob Myers, Pretty Great President.

Good news for Pretty Great Company. For the official word, please follow the jump.

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Sky Siljeg Goes Sky High With Lib

by The Editors on June 21, 2016

It’s about time transition ripper Sky Siljeg got a pro model from Lib Tech.

Just like his skating Sky’s model, the Sky High, is a progressive and unique creativity sled, with a literally mind blowing graphic by the homie Quincy Quigg. You can get the Sky High “normal” (9.3″ x 32.75″) or you can get it asymmetrical regular footed and goofy footed! That’s right folks, Sky and the Lib Tech bitchin’ board builders created regular and goofy specific shapes with notches for backside and frontside grabs as well as more concave on the backside for a quicker connection to the heels. And of course all Sky High models are handkrafted with our painstaking Technologically Tougher Exo-skeletch construction, they pop like crazy and don’t break!

For the official word from Lib Tech, please follow the jump.


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Signal Takes A Shot Of Jack Daniel’s

by The Editors on June 16, 2016

Jack Daniel’s barrels are made out of wood. Snowboards have wood cores. Signal Snowboards puts the two together with this month’s Every Third Thursday — and “gets barreled” with the whiskey barrel snowboard.

[Link: Signal Snowboards]


Surfer Paddles Into Nude, Dead Man

by The Editors on June 15, 2016


Shane Jones was out surfing Huntington Beach, California’s Dog Beach yesterday (June 14, 2016) when he cut out of a wave and started paddling back out only to find a body floating in the water, according to a story in the Orange County Register.

Jones, a Garden Grove surfer and maker of Jonesea wetsuits, jumped into action when he saw the body. . . He paddled up to him and tapped the man’s head three times, each time with no response. Jones, who was a junior lifeguard growing up, said his instincts kicked in to get the man to shore. . . “I grabbed him and started charging toward the surfline,” he said. “He was lifeless. I saw his eyes, they were glazed over and blue. I had to get him to shore.”

Easier thought than done seeing as the man weighed close to 300 pounds. Eventually, Jones got the man to shore with some help. Authorities still have no idea who the man is. For the details, please click the link. And yes, we’ll be spooked every time we paddle back out for weeks.

[Link: OC Register]


Agenda Show Long Beach Coming Up

by The Editors on June 15, 2016


This is a little reminder that the Long Beach Agenda Show is coming up June 29 – 30, 2016. If this is news to you, it’s probably too late to do much more than show up. And if you’re going to show up, you should register. To register, click the link right here.  And then, have a great show.

Oh, and if you can’t make Long Beach, there’s always Miami and Las Vegas, too.

[Link: Agenda Show]


Hawk Foundation Celebrates 500th Skatepark

by The Editors on June 15, 2016

Tony Hawk is a busy, generous man. And no where is this more evident than when you look at all the skateboard parks he’s helped build (500 so far). One of them is in Burlington, Vermont and Hawk travelled there last week to help celebrate the city’s newly named Andy “A-Dog” Williams Skatepark.

“It was an honor to be in Burlington for the A-Dog Skatepark naming ceremony and to skate with the locals,” said Tony Hawk. “We’re proud to have been involved with this project—it’s a great park that resulted from a strong grassroots effort from local advocates and a true commitment from the city. It also represents the 500th park to open with assistance from THF. Here’s to the next 500!”

For the official word from the Tony Hawk Foundation, please follow the jump.

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Real Surveillance #01: Peter Ramondetta

by The Editors on June 15, 2016

But there’s more the Ramondetta in this one. Watch this and you’ll catch a little Dennis Busenitz, Ishod Wair, Ernie Torres, and Zion Wright for good measure.


Aaron Draplin Designs The Truth

by The Editors on June 14, 2016

draplin_cbEveryone’s favorite graphic designer, Aaron Draplin, the big man who turns Photoshop layers into music and clean logos into lead guitar sits down with Creative Boom for and interview. DDC fans have heard this all before, but it never really gets old to hear Aaron lay down the truth.

When I started snowboarding, it was daring, and a climate where skiers ruled the hill. And we got messed with. But we made our way, gear, tricks and, my favourite, our own attitude. And all these years later? Those turd skiers have finally caught on to what we showed them. Ha! This has worked its way into my work in many ways. It taught me to be fearless, dumb and to go for it, if it felt right.”

Good advice for any endeavor. If you’d like more of that then you really should buy his book Pretty Much Everything or click the link for the rest of the interview.

[Link: Creative Boom]


Snowboarder Sentenced In Aussie Drug Bust

by The Editors on June 14, 2016

snowboard_bustBenjamin Adam Miles, 25, the founder of Australian clothing brand Snowbones has been sentenced to 8 years in jail, after he was found guilty of dealing “large quantities of ecstasy, cocaine and ice in the New South Wales Snowy Mountains,” according to a story on ABC.News.Au.

The New South Wales District Court heard Miles sold large commercial quantities of ecstasy, cocaine and ice, which he told customers to refer to as “cheeseburgers”, “drinks” and “fries” when they placed their orders. . . “He joked that if all three were ordered, it would be a meal deal,” Judge Phillip Mahony said in sentencing on Friday. . . His friend, Julian Edward Abraham, pleaded guilty to three counts of supplying ecstasy, cocaine and ice in August 2015.

Yes, funding a fashion brand can be tough in these economic times.

[Link: ABC. News]


Oakley Get’s All Over Sage Kotsenburg

by The Editors on June 14, 2016

Sage Kotsenburg_1

Oakley has landed slopestyle gold medalist Sage Kotsenburg in a “multi-year partnership.” Sage will be wearing everything Oakley including goggles, outerwear, eyewear, helmets, and most likely some stuff they haven’t even invented yet.

“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”

Maybe Oakley will even pay him enough so he can drop one of his others sponsors. For the official word from Oakley, please follow the jump.

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