Regardless of the occasional jokes we have made at his expense, we’ve always enjoyed our time hanging out with Tony Hawk. But for those who don’t there is “Hawk Be Gone.” Thanks, Stephen Colbert.
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Skateboarding
Tech Deck is ready for the 2024 Summer Olympics in Paris with new park pieces and signature boards from a whole slew of skaters we’ll see going for the gold. And, they’re the only officially licensed toy line of the Games.
The single pack assortment will roll out in two waves, one 4/1 and one 6/15 in stores at Walmart, featuring boards from these skateboarding Olympians: Felipe Gustavo (Brazil), Kalvin Hoefler (Brazil), Aurélien Giraud (France), Vincent Milou (France), Nyjah Huston (USA), Mariah Duran (USA), Jagger Eaton (USA), Rayssa Leal (Brazil), Shane O’Neill (Australia), Yuto Horigome (Japan), Sora Sharai (Japan), Micky Papa (Canada), and Bryce Wettstein (USA).
You know, collect them all! Look for them where toys are sold!
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Lucas Beaufort spent his downtime during covid putting together a big book of skateboard shops called Heart. We should all check it out, according to a story in Brooklyn Magazine by Colin Kirkland.
“You need a big heart to run a skate shop,” says Lucas Beaufort, a French visual artist, filmmaker and life-long skateboarder who turned his quarantine confinement into a years-long quest to document and celebrate the world’s most iconic skateboarding hubs. . . Across 428 pages, readers will find personal interviews and classic skate-mag photos, which help make the case that amidst an onslaught of digital retail and social media, skate shops remain an essential analog to harnessing the soul of skate communities worldwide.
For more on the book and an interview with Beaufort, click the link.
[Link: Brooklyn Magazine]
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So the 90s really are back. Are we sure we want to do this all over again?
According to a post to Venice, California based Sidewalk Skateboard Distribution’s Instagram, Steve Rocco, founder of World Industries, Big Brother Magazine, et. al. is officially back in skateboarding. (Click the image for all the details.)
Here’s how he explains it:
After flooding the market with worthless cartoon characters, I sold the company and walked away, believing my mission was accomplished. It has, however, come to my attention that skateboarding is still alive. But Barely. . . Therefore, I would like to announce that I am joining Sidewalk Distribution to finish off skateboarding once and for all. Then everyone can rest and enjoy their lives once again.
Is it the return of big pants that got him re-interested? Or does he just have money to burn. On that note: Mr. Rocco if you’d like to pay way too much for a pristine set of years 1-4 of Big Brother, please hit us up. We’d like to buy a new Duffy Boat.
[Link: Sidewalk Skateboard Distribution]
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You know the Screaming Lord Salba drill. Find the pools, clean them, skate them. Move on. Watch through because this may include the best “reporter tries skateboarding” footage ever seen thanks to CBS Evening News.
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We wondered what plans Jamie Slater aka Athentic Brands Group had for Quiksilver, Billabong, et. al. when he purchased the Boardrider Group back on September 1, 2023, so we’re not surprised to see him begin selling it off in little pieces to whomever is interested. The first piece of Boardriders is reportedly going to French group Beaunamoir, according to a story on Fashion Network. The company, which owns a load of fashion brands you’ve likely never heard of, has reportedly “entered into exclusive negotiations . . . to buy the Western European activities of the Boardriders Group made up of Quiksilver, Billabong, Roxy, DC Shoes, Element and RVCA.”
Roland Beaumanoir, the group’s CEO, believes that this takeover “would develop the Beaumanoir Group’s expertise in the lifestyle segment, which is doing well. The Boardriders brands are emblematic and offer a lifestyle that is both relaxed and driven by a passion for outdoor sports. We would therefore be delighted to take on the challenge of promoting these brands on the European market.” Details of the countries covered by the agreement have not yet been released.
Brands are brands and apparently they have value long after they’ve died. If Jamie knows anything, it’s Zombie brands. So we’re going to just trust him to do the right thing for his wallet.
[Link: Fashion Network]
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This new Vibram soled “Half Cab Reissue 33’ shoe” that Vans has dropped is the latest sad attempt to correct the brand’s sales freefall. It’s called OTW by Vans and it is an attempt by VF Corp to force the Vans brand back into mainstream fashion relevance. Apparently, the execution of this VF force has been left up to this guy:
Ian Ginoza, VP of Creative Direction for OTW by Vans, said: “OTW by Vans is a frontier for progression, experiences and collaboration. The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”
If anyone can pull it off Ginoza can. He has deep roots in sneakers and culture marketing, however using a tag like “skateboarding mindset” as sales euphemism for “not skateboarding” has never ended well. Read the whole piece if you’d like. And if these become Vans best selling shoes ever, we will apologize. Promise.
[Link: The Industry.Fashion]
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There’s nothing we love more than scrolling social feeds for hours looking for crazy videos from famous people that we can repost with a clever caption. Take this video for instance. It features amazing footage of something really crazy. It will blow your mind when you see it. And then send you out on an hours long scroll through the same stuff we’ve been looking at. For more crazy videos from action sports super stars, please click the link.
[Link: Hot Action Videos]
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In a story you rarely see, Miguel Vega, 33, of Corona, CA, a former Los Angeles County sheriff’s deputy, was just sent to federal prison for two years for “violating the civil rights” of a skateboarder at the Compton skate park by “improperly detaining him and then acting to cover up his actions,” according to a story on MyNewsLA.
Vega pleaded guilty in September to one count of deprivation of rights under color of law, a crime that carries a sentence of up to 10 years in federal prison. He admitted to having falsely imprisoned the 23-year-old skateboarder in his patrol car, which crashed during a subsequent chase, leaving the man injured. He also admitted filing false reports to cover up his and his partner’s unlawful conduct. . . Vega’s former partner, Christopher Hernandez, 37, pleaded guilty in July to one count of conspiracy. A sentencing hearing is set in Los Angeles federal court for Jan. 8, at which time he will face up to five years in federal prison.
Bad cop, go to prison. Skateboarding finally wins one. We’ll keep you posted.
[Link: MyNewsLA]
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The Berrics is reportedly moving. And in the process of returning their warehouse to its original warehouse condition they’ve chopped the park up into little pieces. Feel how you will about that. The oddest part is that (in association with ABD Collectables) they have encased signed pieces of Berrics concrete in plastic blocks and are selling them for $99. But there’s more!
Every pre-order will have the chance to get a free flight and hotel to BATB 14 Finals Night.
No joke. Want a Berrics paperweight? (Can’t imagine why you would). But if you do, please click the link and shop away. You never know who might have signed the piece you get. And maybe, just maybe these will be even bigger than NFTs one day!
[Link: ABD Collectables]
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