Jack Freestone has joined Nixon’s global surf team. He’s been wearing the watches for a while, so this is really a promotion.
“It’s exciting to have Jack officially represent Nixon front-and-center,” said Nixon Marketing Manager, Michel Murciano. “He is a part of a new generation in professional surfing and has the ability, smarts and style to take Nixon to a new level.”
For the official word from Nixon, please follow the jump.
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Nixon announced today (December 17, 2015) the opening of their first New York City retail location on Prince St., right in the heart of Soho.
Built with award-winning design features, the SoHo location will bring to life the brand’s action sports heritage. The store will showcase Nixon’s signature watch table: featuring open-merchandising of watches in the shape of an undulating wave. The watch table invites consumers to try on and experience product first hand. Anchoring the store is Nixon’s customization bar, which allows customers the opportunity to create one-of-a-kind watches. The new space will also give Nixon the opportunity to spotlight its limited-edition offerings, including its new automatic, Swiss-made RSVP collection.
Nixon SoHo is located at 122 Prince Street, between Wooster and Greene Street, and is open daily from 10 a.m. and 8 p.m. Monday – Saturday and 10 a.m. to 7 p.m. Sundays. The shop can be reached at 917.262.0560.
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All around transition wizard Curren Caples has been “voted” on to Nixon’s global gang of wrist jewelry wearers.
“Curren brings a refreshing style to going big and he makes the hardest tricks look easy,” said Tony Hawk. “I’m honored to be on the same team as him.” . . . Curren’s devotion to skateboarding began when he was very young with him earning a spot onto the legendary Flip Skateboards team at the age of 13 and then turning pro two years ago. An impressive transitional skater, Curren’s style is heavily influenced by his formative years growing up in the coastal community of Ventura, CA and his time spent surfing.
For the official word from Nixon, please follow the jump.
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Nixon’s Dark Side Star Wars Collection: Part 1 is dropping today (September 18, 2015). The collection features a curated assortment of Stormtrooper and Imperial Pilot inspired watches, belts, wallets, backpacks and a limited edition Darth Vader timepiece that will be out in October. For a more complete overview click the link.
[Link: Nixon]
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The first pieces of Nixon’s Star Wars collection watches and other equipment awakens on September 18, 2015. Looks pretty evil, huh?
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Nixon today (April 22, 2015) announced the launch of their smartest surf watch ever. It’s called the Ultratide and not only does it have have the tide, but it has all the surf metrics that are important to surfers thanks to a partnership with Surfline.
The Ultratide features Bluetooth® wireless technology to provide you with real time data, including wave height, swell direction, wind direction and speed, water and air temperatures, Surfline rating, and custom Surf Alerts. The Ultratide provides the user with 10 live data points of forecast details, which is 10x the amount of data typically found in surf/tide watches. Browse the entire Surfline network of spots – over 3300 and growing – and select your favorites. Set up custom alerts for each spot and the Ultratide will make sure you never miss an epic session again.
Yes, this is a Nixon watch that does more than look good telling the time. Pre-release colors are available right now at select retailers as well as Nixon.com and Surfline.com. The full range of Ultratide watches goes on sale May 15, 2015. The watch sells for $300. For the official word from Nixon, please follow the jump. [click to continue…]
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Nixon is continuing its global retail expansion with stores in Hong Kong and Sydney.
Located in the popular shopping district of LCX on the 3rd floor of Ocean Terminal in Hong Kong and a newly opened Westfield in Sydney’s southside, both new storefronts feature Nixon’s recently introduced Horizon marketing concept. As seen in the newly opened Nixon Paris and Nixon Carnaby locations, the horizon line is a subtle nod to the diverse environments of surfing, snowboarding and skateboarding found within the Nixon landscape. This own able design language is more than a literal interpretation of a horizon line. Rather, it becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
And that’s what time it is. For the official word from Nixon, please follow the jump. [click to continue…]
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We’ve often given our friends at Nixon grief for the fact that all their watches really do is tell time. And time of day really isn’t all that important of a metric when compared to all the other data points we use to run our lives. Sure the SuperTide kicks down a great overview of the tide, but in the era of truly smart watches, all most Nixon watches had going for them is they looked good and kept the proper time. With the launch of their Nixon UltraTide all that is about to change. This new Nixon tide watch delivers up to the minute Surfline tide, swell, wind, and weather data directly to the wrist.
Using advanced technology to take surf watches to an entirely new level, Nixon and Surfline’s goal in creating the Ultratide was not to change the way people surf, but rather give surfers more information and to deliver it in real time so you’ll never not know. . . . The Ultratide – unlike virtually every smart watch out there today – has no pesky cords required to sync or charge. Syncing with your smartphone via Bluetooth delivers the most accurate and up-to-date surf conditions directly to your wrist. This is not predicted information… this is real time with 10 live data points including creating custom surf alerts for the spots you want and the conditions you like. Browse the entire Surfline network of spots – over 2,700 and growing – and select your favorites. Set up custom alerts for each spot, and The Ultratide will make sure you never miss an epic session again.
Sounds like this watch is going to be a serious surf watch killer. The only bad news — it’s not out in time for Christmas. We’re all going to have to wait until “early spring,” well after the Apple Watch has dropped. Not to worry. From what we’ve heard the Apple watches aren’t even waterproof. For the official word from Nixon and Surfline, please follow the jump. [click to continue…]
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Nixon today (October 28, 2014) launched a new bright pink color way for their The Small Time Teller in collaboration with Boarding for Breast Cancer.
A longtime partner of Nixon, B4BC is a non-profit dedicated to providing breast cancer education and support programs for young people and the action sports community at large. Through grassroots events and the Survivorship Fund, B4BC is able to further its mission of promoting early detection and a healthy, active lifestyle as the best means of breast cancer prevention. . . . A cause close to Nixon, B4BC was co-founded by Nixon original snow team riders Shannon Dunn and Tina Basich. Current Nixon team riders, including Elena Hight, Hana Beaman, Mimi Knoop and others, continue to advocate on behalf of B4BC.
The watch features a Miyota quarts 3 hand movement and a tapered 5 link stainless steel bracelet with locking clasp. It retails for $95 with a percentage of the sales going to benefit B4BC/s education outreach and prevention programs. For the official word from Nixon, please follow the jump. [click to continue…]
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Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]
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