Nixon today (April 22, 2015) announced the launch of their smartest surf watch ever. It’s called the Ultratide and not only does it have have the tide, but it has all the surf metrics that are important to surfers thanks to a partnership with Surfline.
The Ultratide features Bluetooth® wireless technology to provide you with real time data, including wave height, swell direction, wind direction and speed, water and air temperatures, Surfline rating, and custom Surf Alerts. The Ultratide provides the user with 10 live data points of forecast details, which is 10x the amount of data typically found in surf/tide watches. Browse the entire Surfline network of spots – over 3300 and growing – and select your favorites. Set up custom alerts for each spot and the Ultratide will make sure you never miss an epic session again.
Yes, this is a Nixon watch that does more than look good telling the time. Pre-release colors are available right now at select retailers as well as Nixon.com and Surfline.com. The full range of Ultratide watches goes on sale May 15, 2015. The watch sells for $300. For the official word from Nixon, please follow the jump.
INTRODUCING THE ULTRATIDE: THE WORLD’S SMARTEST SURF WATCH
TEAM-DESIGNED AND CUSTOM-BUILT BY NIXON; POWERED BY SURFLINE
Encinitas, CA – Forever changing the landscape of how surf report information is delivered and challenging the status quo of what you’ve come to expect from a surf watch, Nixon introduces the Ultratide powered by Surfline.
An evolution in surf watch technology, Nixon’s Ultratide is the product of extensive research, development and an exclusive partnership with Surfline– the world’s largest and most credible source for surf conditions reporting. Forget what you think you know about surf watches, the Ultratide is like nothing you’ve seen before; it’s the smartest and most revolutionary surf watch in the market today.
The Ultratide features Bluetooth® wireless technology to provide you with real time data, including wave height, swell direction, wind direction and speed, water and air temperatures, Surfline rating, and custom Surf Alerts. The Ultratide provides the user with 10 live data points of forecast details, which is 10x the amount of data typically found in surf/tide watches. Browse the entire Surfline network of spots – over 3300 and growing – and select your favorites. Set up custom alerts for each spot and the Ultratide will make sure you never miss an epic session again.
POWERED BY SURFLINE
The Ultratide is the result of an exclusive partnership between Nixon and Surfline. All of the Surf Report Data is provided by Surfline, the world’s largest and most credible surf report agency.
10X the DATA
Traditional surf watches feature just one single data point: tide info (predicted and pre-programmed). With the Ultratide you can quickly reference 10x more data than ever available before.
REAL TIME
Via a Bluetooth connection, the Ultratide provides all of its data live and in real time. You’ll always stay connected to what’s happening at your favorite surf spots.
TRACK & SHARE YOUR SESSIONS
Connect with and follow your friends. Record, rate, and share your sessions.
CUSTOM SURF ALERTS
Program your Ultratide to notify you when Surfine rates the conditions at your favorite spots “GOOD” or “EPIC”, or select your perfect conditions including: wave height, swell direction, tide, water temp, air temp, wind speed and direction, etc. and the Ultratide will alert you when you should go surf.
WIRELESS
The Ultratide is 100% battery-powered, you never need to plug it in and recharge it. The Ultratide battery is designed to last 1-2 years (depending on usage). Nearly all other smart watches in the market require recharging via USB cables
LIFETIME BATTERY SERVICE
In addition to a long-lasting battery, Nixon will service your Ultratide and replace the battery for free, for life.
TEAM TESTED, APPROVED & CUSTOM BUILT
The Ultratide is a result of nearly three years of extensive research and development, and rigorous team-testing by some of the world’s best surfers.
WATERPROOF
A smart watch you can surf in, waterproof to 100 meters.
Price: $300
Pre-release colors available at select retailers now (red/gunmetal, all black, Surfline blue/gunmetal etched) and Nixon.com, Surfline.com.
Full release available 5/15 (red/gunmetal, all black, blue/gunmetal, olive/gunmetal, neon yellow/gunmetal, concrete, Surfline blue/gunmetal etched)
About Surfline/Wavetrak, Inc.
Headquartered in Huntington Beach, California, Surfline/Wavetrak, Inc.(“the company”) specializes in providing live and predicted ocean weather information, editorial content, and consulting services on web and mobile platforms to consumers, businesses, and government agencies worldwide through its three websites: Surfline.com, Buoyweather.com, and Fishtrack.com. The Company offers paid premium subscription services. In addition to paid subscriptions, the Company also offers advertising and provides a range of marketing services designed to reach and connect with its users.
About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon’s product range has grown to include select softgoods, leather goods, custom audio products and more. For more information, please visit: Nixon.com.
