by The Editors on November 8, 2013
Last night (November 7, 2013) Mervin Manufacturing (parent company of Gnu and Lib Tech) released the official news that they have been purchased by Altamont Capital Partners (guess that whole Extreme Holdings, Inc. thing was short-term).
Under Altamont’s ownership, Mervin will operate as an independent, standalone company. There will be continuity across all areas of the company, including leadership and staffing, manufacturing, sales and marketing. Mervin has entered in to a license agreement with Quiksilver to produce and distribute Roxy branded snowboards, bindings and skateboards. The relationship will work similarly to how it has in the past, with Roxy sharing brand marketing and athletes and Mervin designing and building the snowboards in the USA, near Canada.
Reports put that sale at around $51 million. Not bad for a company that was once exchanged for a Volkswagon transmission. For the official word from Mervin (and co-founder Mike Olson) follow the jump. [click to continue…]
by The Editors on November 7, 2013
We’re actually liking the new Nike SB App, but as usual, Gary Rogers has the funniest take down of the app so far. “Your friend’s dead. Thank you, Nike.” [click to continue…]
by The Editors on November 7, 2013
Mammoth Mountain opened today, November 7, 2013, and kicked off the 2013-14 season in style. Guess who was on the first chair? We have no idea (the banner was in the way). But we know they weren’t a bunch of lazy ass, sleepin’ in skiers. Skiers haven’t gotten first chair at Mammoth in what a decade? The first hundred people in line got FREE lift tickets as well. That’s worth sleeping in the snow for, right? Those who made out were treated to 12-18 inches of snow, three lifts running and six runs to slide on. Wish you were there, huh?
[Link: Mammoth Mountain]
by The Editors on November 7, 2013
How’s that for a 27 second part? Nassim Guammaz puts it down like bang, bang, bang.
[Link: Spitfire]
by The Editors on November 7, 2013
On Halloween we jokingly commented that while we enjoyed TAVIK’s Shreddie Munster edit, it was missing their bikinis. Well, that comment obviously didn’t go unnoticed and TAVIK’s Nicole Kegley sent us this little “Pinapple Samba” edit featuring model Sahara Ray two pineapples and a really big knife, saying: “I mean a hot girl, tropical fruit, and a machete- whats not to love!” Well, nothing we guess.
[Link: TAVIK]
by The Editors on November 6, 2013
Nixon’s new The Baja watch does quite a bit more than simply tell the time.
The Baja’s protective angled bezel conceals an arsenal of digital assets including: compass, flashlight and thermometer, strapped with a nylon cuff and band.
Now, if only it had a tide function it might be the perfect watch for a trip to Baja. . .
[Link: Nixon]
by The Editors on November 6, 2013
Yes, pro snowboarders get paid to wear the clothes they wear, but sometimes it’s interesting to hear them explain just why they like to wear what they wear. In this edit Alex Yoder explains the Patagonia Untracked Kit and he makes it sound pretty good.
[Link: Patagonia]
by The Editors on November 6, 2013
Rodney Mullen is becoming a favorite on the TED lecture circuit for all kinds of reason. Mostly, we think, because he is interesting to listen to (and watch) no matter what he is saying. Watching Mullen talk makes us feel like only a tiny sliver of what he’s thinking is making it out and that alone keeps us hanging, waiting for what he could possibly say next. In this talk from the TEDx OrangeCoast Rodney talking about getting up after being down. Check it.
[Link via SkateDaily]
by The Editors on November 6, 2013
Spy is rolling out its third collab with The Seventh Letter and this time the Platoon goggle features the art of Jersey Joe, aka RIME.
RIME’s complex characters—inspired by Garbage Pail Kids trading cards, Looney Tunes, and comic strips—are intended to live in the grittiness of the outdoors rather than a sterile gallery, making the Platoon the perfect open air canvas for his lines. With classic graffiti style and an irreverent approach to everything he does, the SPY + RIME Platoon is part of the ever-evolving curation between the world-renowned Seventh Letter Crew and SPY.
It’s like subway cars on your head. . . follow the jump for the official word from Spy. [click to continue…]
by The Editors on November 6, 2013
Thinking about venturing out-of-bounds or into the backcountry this winter? It’s never too early to being thinking about doing it all as safely as possible. The new Jones R.A.S. 30L backpack fits right in there with it’s Snowpulse Removable Airbag System.
“The 30L R.A.S. Ready is the ultimate split board pack for all day missions,” states Jones Snowboards founder Jeremy Jones. “When out for a day it is common to have 30 or 40 pounds on your back. This is where the pack really shines. The harness/carrying system handles weight extremely well and fits everything you need in the backcountry perfectly.”
The pack retails for $299.00 (the Mammut R.A.S. airbag is extra). For the official word from Jones, follow the jump. [click to continue…]
Last night (November 7, 2013) Mervin Manufacturing (parent company of Gnu and Lib Tech) released the official news that they have been purchased by Altamont Capital Partners (guess that whole Extreme Holdings, Inc. thing was short-term).
