Chicks Gets Dicked

by The Editors on November 27, 2007

Dick’s Sporting Goods has now purchased Chick’s Sporting Goods, the formerly family run retailer with 14 stores in California, according to The Motley Fool.

The $71 million deal for Chick’s is not important for its size. The $100 million in revenue Chick’s realizes in annual sales pales in comparison to the $3.1 billion Dick’s reaped during its last fiscal year. Rather, it’s a warning to other sporting goods retailers: Dick’s is putting its imprimatur on the market nationwide.

[Link: The Motley Fool]

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