After years of making skis and snowboards on an island, K2 has finally moved in to Seattle and they’re apparently enjoying being part of the known world again, according to a story in the Seattle Post Intelligencer.
[K2 Sports President Robert] Marcovitch also believes being in Seattle will get people thinking about all sorts of ventures with K2. The name, he says, is already established. When he goes to events wearing a K2 lapel pin and tells people where he works, “Everyone has a story — every accountant, every lawyer.”
It’s hard to believe it took them so long.
[Link: Seattle Post Intelligencer]