K2 Gets Voted Off The Island

by The Editors on November 28, 2007

450Skimaker28 FankhauserAfter years of making skis and snowboards on an island, K2 has finally moved in to Seattle and they’re apparently enjoying being part of the known world again, according to a story in the Seattle Post Intelligencer.

[K2 Sports President Robert] Marcovitch also believes being in Seattle will get people thinking about all sorts of ventures with K2. The name, he says, is already established. When he goes to events wearing a K2 lapel pin and tells people where he works, “Everyone has a story — every accountant, every lawyer.”

It’s hard to believe it took them so long.

[Link: Seattle Post Intelligencer]

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