Hey look, it’s Magma Advanced Technical Traction a new wax company that says that they have “five new patent-pending formulas, color coded bars, and new environmental packaging” that are going to change the way we all think about surf wax. Oddly, new wax is one of those things that we’ll keep trying and trying and trying because anything has to be better than what we’ve got all over our boards right now. After we’ve tried this, we’ll let you know.
Follow the jump for all the Magma details.
Magma® Revolutionizes Surf Wax
With the most advanced surf wax production facility on the planet MAGMA Surf Wax is ready to set a new standard in a long stagnant wax market with five new patent-pending formulas, color coded bars, and new environmental packaging.
Offered in five distinct formulas, MAGMA provides highly innovative surf wax for cold, cool, warm, and hot waters, as well as a long lasting basecoat. Each wax bar is divided into three break-away pieces creating finger grips for a fast and even application. The bars are scented with banana coconut for a warm, tropical smell. All MAGMA wax has a high-density fluid for fast build up, advanced anti-slicking properties, and various tactifiers for total deck traction.
MAGMA provides ground-breaking color coded embers suspended in each bar of wax for quick and easy temperature identification – no matter how small the nug. Corresponding directly with the temperature of the wax, embers are purple for cold water, blue for cool, yellow for warm, and red for hot water applications. The base wax will be ember free, providing you with a clean pallet. For the first time ever, you will know the temperature of that old nug in the bed of your truck at a glance. The color coding will also indicate when it’s time to scrap off the old summer layer and apply a cool winter coat.
Using environmentally friendly solutions, MAGMA is sold in recycled and recyclable packaging. The new packaging provides an easy storage container for the unused wax while preventing the mess associated with melting bars left on seats, floors and other areas.
Hyperform Inc., the manufacturer of X-Trak surf accessories, now provides the revolutionary MAGMA surf wax. Headquartered in Rockledge, Florida MAGMA is manufactured in the U.S.A. with state-of-the-art automated production technologies that produce consistent bars of wax while minimizing waste.
MAGMA, the smartest bar of wax you’ll ever own, is coming soon to a retail store near you. And check out the website or find us on myspace.com/magmasurfwax to sign up for our free six pack give away.
Retail and distributor pricing can be obtained by contacting the factory directly at info@magmalabs.com or check with your local X-Trak® representative for ordering information.
SoCal: Mario Pasillas – (714) 296-3328 – supermariop@socal.rr.com
Florida: Frieda Zamba – (386) 527-4107 – Surfete@aol.com
Team selection has just begun – please send inquiries and resumés to our team manager, Javier Rovira, at javier@magmalabs.com.
For promotional, website and e-commerce information contact Jason Gardner at jason@magmalabs.com
Check out the full line of wax at www.magmalabs.com
