In a shockingly silly legal maneuver ESPN has apparently sued Quiksilver in federal court over an “X” the clothing company has used that looks similar to the ESPN X Games logo.
Quiksilver uses a stylized “X” emblem on clothing, labels and accessories that is “confusingly similar” to ESPN’s logo for the series of surfing and biking contests, according to the lawsuit filed this month in federal court in New York.
“Despite protests by ESPN, Quiksilver has since willfully expanded the use of the infringing mark, and Quiksilver’s apparel and accessories are now replete with the infringing mark,” the suit alleges.
Seems like there would be an easier way to get Quik to advertise, doesn’t it?
[Link: LA Times]
