Why wouldn’t one of the trendiest clothing companies in action sports build their first retail store on the most famous corner in San Francisco (Haight and Ashbury)? No reason, according to a story in TransWorld Business.
According to RVCA Founder Pat Tenore, the diverse subcultures still found in the neighborhood make it the perfect landscape for the brand’s first retail location. “I grew up in the Bay Area and have always had a big spot in my heart for San Francisco,” Tenore says. “The city has everything—art, music, surfing, and skateboarding. It’s home to a lot of the cultures and subcultures in which RVCA and the Artist Network Program are involved with.”
Exactly.
[Link: Transworld Business]
