We’ve said it over and over: when content becomes free all content becomes advertising. That’s probably why Manulele Inc’s Mike Latronic is expanding their media business to include a PR arm.
Manulele Inc., producers of Freesurf Magazine, Billabong Surf TV, and Board Stories TV, is proud to announce the expansion of its media department to include a public-relations component geared to providing the action-sports industry with the freshest and most cohesive video, photo, and written content available.
Why write editorial that is indirectly sponsored by advertising when you can just write advertising copy directly. What a great way to explain what is already happening at most surf magazines anyway.
[Link: Hawaii Reporter]
