After 10 years of producing Color Magazine, Canada’s Fourcorner Publishing Inc. has announced that they will no longer print the magazine and are taking an “extended hiatus from the traditional methods.”
“I may have received back just as much as we gave [while making the magazine]—which was always all of ourselves,” said founder Alessandro Grison. “I am forever grateful for the amazing people I met and got the opportunity to work with over the years. I’m thankful to walk away enriched by memorable experiences.”
The rough times in action sports media continue. Sadly, we’re guessing this won’t be the last bit of bad news we’re expecting in the coming months. For the official word from Fourcorner, follow the jump.
Rest In Print
Vancouver, BC – January 6, 2014 – After more than 10 straight years of publishing skateboard culture to the North American spectra, Fourcorner Publishing Inc. announces it has ceased printing Color magazine, to take an extended hiatus from the traditional methods. The creators behind the lifestyle brand, will however be moving forward in exciting new ways with more dedication to bolstering skateboard culture than ever before.
2013 was a great year that saw Color begin moving in a new direction, starting with a redesign of the magazine and increased focus on experiential publishing. It is certainly an exciting time in media and Color, the skateboard lifestyle publication that highlighted music, art, fashion and skateboarding talent in Canada intends to continue doing so by producing unique experiences in those fields for as long as founder/producer Alessandro Grison is at the reigns.
“Color has been a dream for me.” said Grison. “Guy Mariano, Danny Way, Eric Koston, Muska, Reynolds… The magazine gave me the opportunity to sit and get to know so many of my heros and experience things I never thought I would in my lifetime. It opened my eyes to a world outside of my own as I hope it did for others”.
Fourcorner Publishing Inc. recognizes that the legacy Color Magazine leaves behind would not be made possible without the support from its loyal advertisers and devout readership, but Color wasn’t conceived for the purpose of doing business, it was always a passion for the publisher who was consistently inspired and motivated by the people who helped put it all together. This is where it gets emotional for Grison:
“I may have received back just as much as we gave [while making the magazine]—which was always all of ourselves. I am forever grateful for the amazing people I met and got the opportunity to work with over the years. I’m thankful to walk away enriched by memorable experiences”.
Back issues of Color Magazine will be available at Agenda (Long Beach, CA – Jan. 7/8, 2014) and KnowShow (Vancouver, BC – Jan. 15-17, 2014) with representatives in attendance to discuss upcoming and future projects.
ABOUT ALESSANDRO GRISON
“Sandro” Grison successfully founded and operated Color Magazine consistently for 11 years. Coming from a background in art and design, This allowed him to keep one foot in the creative door, while sharpening his business skills and experience. Outside of his published works, Sandro has exhibited in places as far as Shanghai, China, hosted events in L.A., Kansas City and New York. Sandro’s contributions to the Canadian skateboard industry were cemented in 2013 when he collaborated with North America’s largest offshore fireworks festival to present “Jamcouver” to crowds of 20,000 people and established the Jamcovuer Cultural Society— a non-profit organization of which he currently sits as Chairman of the board.
ABOUT COLOR MAGAZINE
Color Magazine is North America’s original skateboard culture magazine. Publishing quarterly print editions from 2003 to 2013, Color promoted skateboarding through the works of its peers writing, photography and art. Best known for its trail blazing and award winning covers and art direction, Color is credited to have been amongst the most dominant vehicles to introduce contemporary art and fashion to mainstream skateboarding and showcasing Canadian talent to a broad readership of tastemakers.
ABOUT FOURCORNER PUBLISHING INC.
Established in 2002 to promote brands in skateboarding through special events and products, The company quickly developed as an effective marketing vehicle to help grow brands in North America through its primary focus, Color Magazine. Today the publishing house operates as a boutique creative agency that presents multimedia entertainment through its online channels and produces experiential film/video projects, contests, curated art exhibitions, music festivals and offers consulting to a wide range of clients seeking to reach the alternative sports and youth markets.
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