Mike Lawson To Lead Brixton’s US Sales

by The Editors on August 28, 2013

Mike Lawson-1Brixton announced today the appointment of Mike Lawson to the position of Director of U.S. Sales for the Oceanside, California based brand. Lawson, an industry sales vet, was previously national sales manager for the action sports division of Amer Sports, parent company of Salomon, Bonfire, and Nikita, but most know him from his six years at Sole Technology’s Emerica and Altamont.

“We are excited to bring on someone with Mike’s ability to lead our U.S. sales team,” said Brixton co-founder and General Manager Jason Young. “Mike is well respected and comes to us with the knowledge and experience needed to help the continued growth of Brixton.”

Yes, it appears that Lawson’s escape from SoCal is officially over and he’s back in thick of it. Welcome home, Mike! For the official word from Brixton, follow the jump.BRIXTON NAMES MIKE LAWSON DIRECTOR OF U.S. SALES

Oceanside, CA (August 28, 2013) – Brixton is excited to announce the hiring of Mike Lawson as Director of U.S. Sales. In the position, Mike will be responsible for Brixton’s domestic sales strategy including distribution, planning and sales rep management.

Lawson comes to Brixton with more than 16 years of experience in the action sports industry including over six years at Sole Technology as the National Sales Manager for Emerica and Altamont. Most recently Lawson managed national sales for the action sports division of Amer Sports, overseeing U.S. sales for Salomon Snowboards, Bonfire and Nikita.

“We are excited to bring on someone with Mike’s ability to lead our U.S. sales team,” said Brixton co-founder and General Manager Jason Young. “Mike is well respected and comes to us with the knowledge and experience needed to help the continued growth of Brixton.”

“I’m extremely grateful for the opportunity to be a part of such an incredible brand,” said Lawson. “Brixton is one of those brands that you don’t find everyday. It’s a special time for the company and I am looking forward to working with a group of talented, passionate and like-minded people.”

About Brixton:
Founded in 2004, Brixton is the collaboration of three friends who wanted to convey their lifestyle through unique products. Based in Oceanside, CA, Brixton manufactures a full line of apparel, headwear and accessories and is distributed in over 30 countries. The clean, classic design of the Brixton collection has a modern yet timeless feel and each piece is constructed with the commitment to bringing customers quality product they’ll want to hold onto forever. For more information on Brixton visit www.brixton.com and follow @brixton.

{ 1 comment… read it below or add one }

salty August 30, 2013 at 9:49 am

the best dude!

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