The world’s largest snowboard company (Burton, duh) has partnered with the Williams-Sonoma, Inc. owned Pottery Barn Teen on an “an exclusive home collection” according to a story on Pymnts.com.
The new collection will be available through the PBteen catalog, e-commerce site PBteen.com and at the six PBteen stores beginning this September through the 2012 holiday season. . . The new Burton home collection includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection features patterns and prints inspired from Burton’s popular apparel line. Some highlights include: a quilt which is comprised of 12 t-shirt logos from Burton’s current and past seasons, as well as a duvet cover modeled after a Burton snowboard jacket with authentic details like zippers and pockets. The Burton home collection also includes wall murals featuring images of Burton Team Riders: Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen, and Nicolas Muller.
This stuff actually looks really good. If Pottery Barn is going to do snowboarding, they might as well do it right. Same for Burton.
[Link: PBTeen via Pymnts.com]
File this under #burtonjumpedtheshark
vermont local response:
http://sevenyearswinter.com/videos/burton-x-pottery-barn-huh
Funny how Burton can spend 30 years talking mad shit on skiing and the ski industry. Then turn around and do something as GAY as this. Must be watching what Shaun White has going on over at Target. I guess they are hurting now. Probably because of the way they have treated their Retailers like shit over the years. Uh Customer service to line 0 customer service line 0.