After Adidas Group Chairman Herbert Hainer emailed his 31,000 employees to let them know that the footwear giant would be skipping their $6.5 million holiday party this year thanks to the “current climate” not offering an “occasion to party,” the heads at Etnies decided it was time to step in and help their downtrodden footwear brothren.
In a full page ad in Willamette Week, Etnies invited the employees of Adidas to a Christmas party at My Father’s Place Bar including “special appearances by Santa Claus and his lovely lady elves.”
It is in the holiday spirite that the skateboarders and employees of etnies Skate Shes extend a warm and sincere invitation to the skateboarders and employees of Adidas USA to joing us in a symbolic “laying down of arms” for one joyous night, that we may come togethe and reflect upon life’s gifts as we share good cheer, celebrate the season and kick the new year off on a solid foot.
Nice. But now the big question: will anyone show up? Free beer does tend to draw a crowd. Either way it made CNBC and that’s probably worth the cost of the ad. Click here for the video.
