Justin Heit has followed what seems to be a classic career path in the world of action sports: surfer, magazine designer, graphic designer, agency owner, and now, with RAEN a brand launcher.
According to an interview on Surfing the Mag, Justin certainly knows how to speak the language.
There is so much product out there that exists for the wrong reasons. Being a successful brand in this marketplace during this generation is more than creating a product to sell and be purchased. R A E N Optics strives to make an emotional connection with our demographic by creating a relationship touching on the ideal, yet realistic, lifestyle of our friends. We are not about excess. We are about giving people a timeless, tangible and quality item to function in their active lifestyle.
Damn, our heads are spinning. For more elevated aesthetics peep the rest of the interview.
[Link: Surfing The Mag]
