Sedition Surfboards (aka Cheapsurfboards.net.au), a shop on Australia’s Gold Coast owned by Neil Rech, 34, is reportedly selling China produced surfboards for $250 a pop and has understandably caused a bit of a stir in Coolangatta, according to a post on Businessweek.
Rival retailers averse to discounts and upset about local job losses questioned his patriotism, and even threatened violence, he said. . . “It’s quite heavy,” Rech, 34, said of the backlash. After teaching for two years in China before opening a store in Coolangatta, Queensland, “I realized how cheap you can actually get these boards so I thought it’d be a great opportunity to bring them here and sell them to the public cheaper.”
The best part of the whole story is Rech’s response that eventually the China pricing will be better for everyone’s business: “It’s like sticking a fat man on a treadmill,” he said. “First he doesn’t like it, but then he gets into it.” Apparently Rech is a glutton for punishment.
[Link: BusinessWeek]
