Holden, the Portland, Oregon based creators of snowboarding outerwear are apparently getting their street on with a new collection of sportswear designed in collaboration with Stussy and hipster bag maker Herschel.
“Holden’s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,” says Nikki Brush, Holden design and development manager. “We see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That’s why our sportswear collection is a natural evolution. We’ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won’t find on most day-to-day sportswear.”
The lines will premiere at the Agenda Show beginning tomorrow January 5, 2012) in Long Beach, California. Guess if you want to grow you need to start making more stuff. One question? Is that Russell Winfield on the catwalk?
Follow the jump for the official word.HOLDEN Launches New Sportswear Collection At AGENDA
Portland, OR/USA – January 4, 2012 – Holden is proud to announce its first ever sportswear collection for men and women. Slated for Fall 2012 delivery, the collection is inspired by and built upon the brand’s technical know-how and its heritage as a Northwest-based winter outerwear brand. Including street jackets with technical attributes, sweaters, layering, a men’s water repellent denim line, and more, Holden Sportswear provides a whole new way for our consumers to experience Holden off the hill. This collection shares the brand’s core values—creativity, individuality, timeless-design, and eco-friendlier choices—and it’s designed to merchandise with our winter range seamlessly.
To celebrate Holden’s transition into a multi-season brand, we have partnered with two icons of street wear: Stussy and fine luggage maker Herschel. The result is a selection of premium collar items (including our “Stussy by Holden” collection) that delivers everything you need from the mountaintops to the city streets.
“Holden’s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,” says Nikki Brush, Holden design and development manager. “We see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That’s why our sportswear collection is a natural evolution. We’ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won’t find on most day-to-day sportswear.”
Holden’s philosophy is about embracing and supporting a considered life. We strive to make the best products we can to help you feel happy and healthy in your own pursuit of the activities you love.
The Holden Sportswear collection will be shown at Agenda in Long Beach, CA on Jan 5th – 6th, ISPO in Munich, Germany on Jan 29th – Feb 1st, and SIA in Denver, CO on Jan 26th – Jan 29th.
Please contact info@holdenouterwear.com for more information.
I spent 200 bones on a pair of Holden snowboard pants. They ripped the second time I used them. They aren’t warm either. Holden’s roots are in chinese sweatshop crap.
That is Russ Russ, and doodlebug- i have been rocking the same set of Holden Jacket and pants for years, great product and people behind brand.
I have had the same pair of Holden Standard snow pants for 6 seasons and have rode 100 each of those seasons, I think that the quality of Holden’s products are phenomenal. Must have just got a lemon Doodlebug.
never have i had a problem with my holden products, two jackets, and two pairs of pants. love em. thanks holden
I am a reckless child who still blames external factors rather than take responsibility for my mistakes. good thing I bought some 686 from dogfunk, that shit is made of ground kryptonite and ski poles (the internet review told me so).
Never had a problem with Holden. Good stuff. But that Bond clothing sucks.
I wore a Holden pant for 2 full winters, and they held up great. This was through full time backcountry snowmobiling as well, if that tells you how tough they were.
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