Zombie Brand Hot Tuna Going Private

by The Editors on November 14, 2011

Images-7After having a rough time on London’s AIM the ill-named surf clothing brand Hot Tuna is reportedly being sold again, according to a story on Reuters.

“That (the sale) would leave the Plc (public limited company) as a cash shell unencumbered by the brand,” Executive Chairman Francis Ball told Reuters by telephone. . . Ball would leave the company along with Chief Executive Geoff O’Connell and Brand Director Oscar Verden, the company said in a statement on Monday.

The public company formed around the brand will of course continue on (under a different name) because that’s how shells work.. Isn’t it sad when brands continue to stumble on long after they’re dead, isn’t it?

[Link: Reuters]

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