Action Magazine Advertising Up Again

The Association of Magazine Media (formerly known as the Magazine Publishers of America) has announced magazine advertising results for Q4 (October through December 2010) and things are looking up (at least vs. 2009) at action sports only tracked titles, Transworld Media.

                              2010     2009   %CHG     2008
TRANSWORLD MOTOCROSS        282.94   276.76    2.2   368.66
TRANSWORLD RIDE BMX         160.75    47.24  240.3   153.99
TRANSWORLD SKATEBOARDING    320.64   293.67    9.2   404.06
TRANSWORLD SNOWBOARDING     362.32   322.45   12.4   435.54
TRANSWORLD SURF             203.98   181.04   12.7   270.08
TRANSWORLD WAKEBOARDING      66.50    66.32    0.3   134.74

If we look back to Q4 2008 we can see there is still a ways to go before things are really back, but moving in the right direction is a great start, at least at Transworld.

[Link: Association of Magazine Media]