And now for the old news department: Yes, the rumor we’ve been sitting on for nearly a month is true: The La Jolla Group has handed the . . . Lost clothing license back to co-owners Matt Biolos and Joel Cooper, according to a story on ApparelNews.net.
“There was a disparity between the clothing and the boards,” Biolos told the trade publication. “The two parts of the business didn’t relate to each other. Taking the apparel back [in-house] gives us a chance to do our own thing. We want our vibe to be consistent.”
“Disparity” is such a nice way of saying it. We’re pretty sure there is no great love lost between the “edgy” surf brand and the main stream fashion licensing corporation. It will be good to see Biolos and crew back to creating some authentic surf/skate fashion on their own with no apologies.
[Link: ApparelNews.net]
