Tony Hawk Talks Business In New Book

by The Editors on September 27, 2010

Hawk HowdidTony Hawk has a new book out and this time he’s written it with his sister Pat Hawk (who has time to write their own books these days). It’s titled, How Did I Get Here? The Ascent of an Unlikely CEO.

Fast Company spoke to Tony about the book and asked him what his biggest mistake has been.

I was 18 or 19 — I was just signing my name on the dotted line everywhere I went. This one company was making Velcro wallets — really bad pink and blue ones. Probably the worst part for me was it ripped off the Vision Street Wear logo and made them say TONY HAWK GEAR. I didn’t even see them until they were in the store. That was the tipping point for me: I learned not to allow someone else to use my likeness and my name like that.

Oddly, he didn’t mention the Tony Hawk Helmet Cam deal with Prime Entertainment in which he was forced to sue for $115,000 plus punitive damages. How Did I Get Here comes out Tuesday, October 5, 2010. Click here to buy a copy.

[Link: Fast Company]

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