It would appear that snowboarder Luke Mitrani is officially riding for the Stone, according to a communique from behind the Velcro Curtain.
Luke and Volcom have a history that spans over 10 years. Originally, on flow for street gear with every ambition on adding him head to toe, we have finally inked a deal. His personality, life interests and riding ability encompasses the Volcom spirit. Embedded in Luke’s dna is what defines the Volcom “Youth Against Establishment” philosophy. . . As a freethinker, activist, pioneer and talented individual, Luke bleeds Volcom. We look forward to many years a head of us. Welcome aboard Luke, aka Squid!
It is important to have snowboarders who “bleed” the brand and have the YAE in their DNA, for certain.
