Each time there are an Olympics, Oakley sends out the press release saying exactly how many of the medals were won by their sponsored athletes. In Beijing it was 88. If Oakley would have been a country they would have lined up right behind the the USA and China, and just ahead of Russia who won 72 medals.
We couldn’t be more proud of the countless athletes from around the world that chose to use Oakley sunglasses as a critical piece of their performance equipment,” said Scott Bowers, senior vice president of global marketing and brand development, Oakley. “We developed High Definition Optics (HDO) to meet the demands of our athletes and there is no greater compliment than to see them earn their place among the world’s greatest.”
Actually, Scott, they weren’t “countless” as the same press release says “more than 600,” but either way, it was great coverage for the O.
[Link: Earth Times]
