Anastasia Ashley and Gretchen Bleiler will be helping two “adventure-seeking guys. . . perform an itinerary of tasks designed to K.O. the B.O. with Old Spice,” according to a post on WalletPop.
The guys, chosens as part of Old Spice’s Fresh Collection Intern Challenge, will split up and spend four days with either Ashley in Fiji or Bleiler in Zermatt, Switzerland. There they will do silly stunts to promote Old Spice like this:
Don traditional Swiss lederhosen and tear up the mountain while snowboarding some of the world’s best snow. Attach 10 Velcro-padded sticks of Old Spice Matterhorn to the Lederhosen suspenders and hand out to 5 other skiers and snowboarders on the mountain – while yelling out “You smell like Matterhorn!!” – at the same time. Use your helmet cam (provided by Old Spice) to capture video of you in action – and reaction shots.
In Fiji Ashley will apparently hook the boy up with a lesson on how to blow a conch shell. We’ll just leave it at that.
[Link: Old Spice Adventure via WalletPop]
