These are the stories we love: a young surfer works hard, helps create a successful clothing company that goes public, gets his loot, works hard for years, and then drifts off to Hawaii to live, surf, and be with his family away from the daily grind of life behind the velcro curtain. We’re not saying that is what Volcom Vice President of Marketing Troy Eckert is doing exactly, but that’s how we’re going to take the news that was released yesterday.
What was it? Effective May 15, 2010 Troy will become Volcom’s “Hawaii Strategic Director.” He’ll be moving to the Islands in June. Rolling into his former marketing position at VeeCo will be Ryan Immegart, 33, the co-founder of Volcom Entertainment.
“Hawaii radiates outward to many different cultures, and it’s very important to remain deeply rooted on all levels,” said Eckert. “I’ve always had a strong connection and passion for Hawaii and this move provides me with an opportunity to develop innovative ways to further build our brand in this important and influential market. This is going to be a very exciting journey.”
We’re stoked for Troy, Ryan, and Volcom. Youth is the establishment, right?
[Link: Star Bulletin and TransWorld Business]
