DCI Cheese Co., “the largest importer and marketer of specialty cheeses in the United States” is giving away 300 snowboards as part of their “Feed Your Inner Olympian” contest, according to a story on Progressive Grocer.
DCI Cheese Co. is rolling out a themed giveaway of 300 snowboards in support of Canadian-based Black Diamond Cheddar cheese. The enter-to-win “Win a Snowboard” contest, which will run from Jan. 1 through Feb. 28, 2010, will be available to shoppers at such participating grocers as Safeway, Whole Foods Market and Wakefern Food Corp.’s ShopRite stores.
Kind of surprised that the Totino’s frozen pizza boys don’t have some kind of collab going here. Seems like the perfect fit.
[Link: Progressive Grocer]
