SIA’s Misleading Press Release

A press release sent out yesterday titled 86 Companies Will Make Their Debut At The Snow Show by SIA talks about how many new companies are involved in the Denver show and SIA President David Ingemie is ecstatic.

“New companies take risks and provide the retailers with fresh ideas and excitement – they shake it up and keep things interesting year after year,” said David Ingemie, president of SIA.

So who are the “new” companies that SIA is so excited about? Some of those listed as “new companies” include Ski and Skiing Magazine (aka Bonnier Mountain Group), Briko North America, Kastle, Kneissl, Swivler, and Vans. All of whom have attended the show numerous times before. Debut?

We emailed Anovia Daniels, Communications and Public Relations Manager for SIA, so we could better understand the press release and she explained: “Many of them are brand new and some are companies that have revamped themselves and come back to the Show. None of the exhibitors were at the Show last year.”

Right. So there aren’t actually “86 new companies” making their debut at the show and the headline is for all practical purposes an complete lie, which may explain the “others are circling back” subhead. Damn those marketing people.
86 COMPANIES WILL MAKE THEIR DEBUT AT THE SNOW SHOW
Some are new to SIA, others are circling back – all are heading to SIA’s Snow Show in January

McLean, VA ( November 18, 2009 ) – One of the greatest moments for any trade show attendee is unearthing that new product or new-to-the-industry company. Savvy retailers also know it’s important to keep their shop fresh with new products and interesting brands to keep customers coming back through their doors. Luckily at SnowSports Industrie America’s first-ever Snow Show at the Colorado Convention Center (Jan 28-31) in Denver there will be plenty of fresh faces and new stories down every aisle.

“For MANIC Snow there was never a second thought about exhibiting at SIA. We had been attending the Show for years. So, when we got our binding the way we wanted it, we knew that the SIA Snow Show was the only place for us to introduce our company to the industry,” commented Brett Curtis of Manic Snow.

“New companies take risks and provide the retailers with fresh ideas and excitement – they shake it up and keep things interesting year after year,” said David Ingemie, president of SIA.

With 86 companies making their SIA debut, we couldn’t possibly highlight all the new products and companies in one press release. The following companies can be seen, heard and experienced at the SIA Snow Show in January:

ABS Avalanche Rescue Devices
Adventure Eye Video Systems
Alp-n-Rock
APO-USA
AXUNN
Base Camp
Bausch and Lomb
BEARPAW
Bond Clothing Inc
Bonnier Mountain Group
Brandwise
Briko North America
Buzrun Snowboards
Cairn
CandyGrind
CenterStone Technologies, Inc.
CoVelo Clothing Inc
Crescent Moon Snowshoes
Dohm-Icebox LLC
DPS SKIS
E+O
Eagle Products, Inc.
EasyLoungin
elope, Inc.
Eps-Doublet
EVEREST AMERICA
Expand A Sign USA
Eyewars Inc
Flying Tex Freewind Sports Co Ltd
Fuel
Girl Powder, Inc
G-Performance
High Point Ventures
HPAK
Implus Footcare LLC
Inverno Women
Kastle GmbH
Killy
Klymit
Kneissl North America LLC
Komperdell
Kwik Tek, Inc.
Loki
Magic Potion
MANIC Snow
Mariner Business Solutions
MBS Mountainboards
McDavid
MFD Bindings
Microfurr
Minus 33 Merino Wool Clothing
Molehill Mt. Equipment, Inc
Mount Tec Gloves
Mountain Menace
Native Eyewear
New Wave Enviro Products Oneballjay
Optimal Furs, Inc.
Pinnacle Designs
Rab
Racer USA
Railyard Rails
Rayskin LLC
Real Earth Products LLC
Recon Instruments Inc
S4 Optics
Sans USA
Sick Stickz
Skboot
Skijunk.com
Snowcraft Industries
Snowell North America
SOLE Spark R&D
Starr Surf Skis LLC
Sun Company Inc.
Surface Skis
Swivler Inc.
Tabask
The Original Muck Boot Company
Trikke Tech Inc.
Vans
VR2 Distribution Inc
With a Twist
World United Industries Limited
ZipperBack Gloves
For more information on the above brands and a complete list of new Snow Show exhibitors click here .