Laird Hamilton will apparently be helping roll out a significantly more upscale line of clothing to the US market on July 20, 2008 as Oxbow opens it’s first store at 131 Broadway in Santa Monica.
Oxbow has sponsored me for almost 20 years: from my first experimentations with speed sailing in Europe and tow-in surfing in Maui in 1990 to the millennium wave in Teahupoo in 2001, and today, I am very proud to be associated with the launch of Oxbow in the US,” explains Laird Hamilton.
Which is great because his recent “more affordable” line of clothing isn’t doing so well.
[Link: Surfer’s Path]
